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Give Claude
better refs.

Claude is only as good as the references you give it. Refs is 4,100 films that moved people, measured cut by cut into blueprints and prompts your agent can build from.

Browse the archive →▶ Watch the film 0:44

Films studied from

REF-2727A Miniature Garden Becomes Life-Size964M views

The hall

Walk the
archive.

Scroll to walk ·
films play as you pass · click one to open it

4,100 films that
moved people.

Enter the archive →

What’s inside

Every film, taken apart.

Not a mood board. Measured cuts, timed beats and a recipe for each film, so Claude copies the method, never the footage.

Every cut, measured

Shot boundaries found frame by frame. Click a shot to jump to it.

Playing
REF-0005
Shot
01 / 10
Cuts / min
36
Average shot
1.5 s
00:0000:0200:0400:0600:0800:1000:1200:14
Claude's 15-Second Motion Design Showreel · @stephanlivera00:00 / 00:15

Formulas across films

What the strong films of one format share.

28 formulasfilms per formula

15 plates per film

From the hook to the edit. Tap to flip.

Image05:06

Scrub any film

Hover to play, move to scrub. Tap on a phone.

Open the film →

A recipe Claude can run

Paste it into Claude Code, make it yours.

Prompt recipe · REF-0005Pro

Use Remotion to create an original 15-second, 60 fps motion-design showreel for {{PRODUCT}}. Timed beats: 0–1.9 s, a point grows into the mark inside faint circular guides; 1.9–3.4, a full-screen shape wipe reveals a huge {{PRODUCT}} title; 3.4–5.6, a warm-ivory process chart…

Refs × Claude

Same Claude.
Better references.

One command adds Refs to Claude Code, Codex or Cursor. Ask for a film and Claude studies the films that already worked, then plans and builds yours.

claude mcp add --transport http refs https://refs.video/mcp --header "Authorization: Bearer $REFS_KEY"
~/my-cli — Claude Code · MCP: refs

Brandprint Pro

Your brand,
as rules Claude follows.

Give Refs your brand’s X handle. It finds its launch films, takes each one apart and writes one brand kit: palette, type, logo and end card, motion, pacing, sound and voice. Claude then plans every new film inside it, and borrows only structure from the references.

Import a brandPrivate to you · 3 brands a month on Pro
Import
  1. Finding launch films
  2. Measuring
  3. Writing blueprints
  4. Writing the brand kit

@yourbrand · Brand kit

9 films · Private
Palette
near-black, bone, one cold accent
Type
grotesk 600, −3% tracking, sentence case
Motion
ease-out 0.4 s, no overshoot, UI slides 24 px
Pacing
a cut every 1.1 s, 2 s holds on the product
End card
wordmark centred, URL under it, 1.5 s
Sound
soft synth bed, a tick on every cut, no voice

● refs.plan_video(brief, brand: "@yourbrand")

From the archive

Films people want to recreate.

A Miniature Garden Becomes Life-SizeA Miniature Garden Becomes Life-SizeA prison wall becomes an escape routeA prison wall becomes an escape routePip’s Underdog JourneyPip’s Underdog JourneyNeon AI Search RevealNeon AI Search RevealAn App for Every IdeaAn App for Every IdeaFrom Idea Prompt to Finished WebsitesFrom Idea Prompt to Finished WebsitesYoung Futures, One Driving CampaignYoung Futures, One Driving CampaignThe Wolf: Monochrome Pursuit FilmThe Wolf: Monochrome Pursuit FilmA Store Built Into a Commerce PlatformA Store Built Into a Commerce PlatformSearches Through a Year of RecoverySearches Through a Year of RecoveryA Future Built Around PeopleA Future Built Around PeopleVoice cloning launch with an audio comparisonVoice cloning launch with an audio comparisonEveryday Moments, Then the AppEveryday Moments, Then the AppThe Blind Choice Becomes a CelebrationThe Blind Choice Becomes a CelebrationFrom Prompt to Published AppFrom Prompt to Published AppFrom Expensive App Builds to a Free StartFrom Expensive App Builds to a Free StartHelpful AI, Imagined ThreatsHelpful AI, Imagined ThreatsA one-take split proves steering precisionA one-take split proves steering precisionA Dance of Light Becomes a Micro RGB TVA Dance of Light Becomes a Micro RGB TVPixel 10 camera result and product revealPixel 10 camera result and product revealA Lost Lamb's Imagined JourneyA Lost Lamb's Imagined JourneyThe School Run ContradictionThe School Run ContradictionThe tax call that steps out of the phoneThe tax call that steps out of the phoneA New Home, Imagined TogetherA New Home, Imagined TogetherQuestion to Cage: A Partnership RevealQuestion to Cage: A Partnership RevealA tired dog becomes a ride requestA tired dog becomes a ride requestThe Bread: A Wordless Animated TragedyThe Bread: A Wordless Animated TragedyOversized Find, Simple RideOversized Find, Simple RideCoronavirus: From Infection to Pandemic CurvesCoronavirus: From Infection to Pandemic CurvesSecurity as a Three-Pillar SpectacleSecurity as a Three-Pillar SpectacleA Ball Passed From Mentors to the Next GenerationA Ball Passed From Mentors to the Next GenerationA classroom idea takes flightA classroom idea takes flightA Miniature Garden Becomes Life-SizeA Miniature Garden Becomes Life-SizeA prison wall becomes an escape routeA prison wall becomes an escape routePip’s Underdog JourneyPip’s Underdog JourneyNeon AI Search RevealNeon AI Search RevealAn App for Every IdeaAn App for Every IdeaFrom Idea Prompt to Finished WebsitesFrom Idea Prompt to Finished WebsitesYoung Futures, One Driving CampaignYoung Futures, One Driving CampaignThe Wolf: Monochrome Pursuit FilmThe Wolf: Monochrome Pursuit FilmA Store Built Into a Commerce PlatformA Store Built Into a Commerce PlatformSearches Through a Year of RecoverySearches Through a Year of RecoveryA Future Built Around PeopleA Future Built Around PeopleVoice cloning launch with an audio comparisonVoice cloning launch with an audio comparisonEveryday Moments, Then the AppEveryday Moments, Then the AppThe Blind Choice Becomes a CelebrationThe Blind Choice Becomes a CelebrationFrom Prompt to Published AppFrom Prompt to Published AppFrom Expensive App Builds to a Free StartFrom Expensive App Builds to a Free StartHelpful AI, Imagined ThreatsHelpful AI, Imagined ThreatsA one-take split proves steering precisionA one-take split proves steering precisionA Dance of Light Becomes a Micro RGB TVA Dance of Light Becomes a Micro RGB TVPixel 10 camera result and product revealPixel 10 camera result and product revealA Lost Lamb's Imagined JourneyA Lost Lamb's Imagined JourneyThe School Run ContradictionThe School Run ContradictionThe tax call that steps out of the phoneThe tax call that steps out of the phoneA New Home, Imagined TogetherA New Home, Imagined TogetherQuestion to Cage: A Partnership RevealQuestion to Cage: A Partnership RevealA tired dog becomes a ride requestA tired dog becomes a ride requestThe Bread: A Wordless Animated TragedyThe Bread: A Wordless Animated TragedyOversized Find, Simple RideOversized Find, Simple RideCoronavirus: From Infection to Pandemic CurvesCoronavirus: From Infection to Pandemic CurvesSecurity as a Three-Pillar SpectacleSecurity as a Three-Pillar SpectacleA Ball Passed From Mentors to the Next GenerationA Ball Passed From Mentors to the Next GenerationA classroom idea takes flightA classroom idea takes flight
4,100
films
108,087
shots measured
28
formulas

Pricing

Free to browse. Pro to build.

Free

$0 forever

  • Every film, playable from its source
  • Cut maps, hover-scrub and the numbers
  • The first plates of every blueprint
  • Search across the whole archive
Start browsing

Pro

Most popular

$10 a month, billed yearly · or $16 monthly

  • All 15 plates of every blueprint
  • A runnable recipe for every film
  • Formulas across films of one format
  • The Refs MCP for Claude Code, Codex and Cursor, 3,000 credits a month
  • Brandprint: 3 brands a month turned into house styles Claude plans with
Go Pro

Questions.

What do I actually get?+

Every film in the archive with its measured cut map, plus a 15-plate blueprint (hook, beats, shots, type, colour, sound, script) and a prompt recipe you can hand to Claude. Formulas compare films of the same format.

How does it work inside Claude?+

Add the Refs MCP to Claude Code, Codex or Cursor with one command. Claude can then search the archive, pull blueprints and formulas, and plan your film from real references.

Do you host the videos?+

No. Every film plays from its original post and stays its maker’s. We publish our own measurements and analysis, and credit and link every source.

What is Brandprint?+

A Pro feature. Give Refs a brand’s X handle and it finds that brand’s launch films, blueprints each one and writes one brand kit: its house style as rules. Claude then plans new films inside that style with plan_video. Imports are private to you, and Pro includes 3 brands a month.

Is it free?+

Browsing, measurements and the first plates of every blueprint are free. Pro opens every plate, every recipe, formulas and the MCP.

How long is the average launch video?+

The median runs 53 seconds, with a cut every 3.5 seconds (16 a minute). “Introducing” is the most common first word on screen, 120 BPM is the most common tempo, and more than half end on their own name. That’s from 1,952 launch films measured in Refs, October 2026.

Which agents does the MCP work with?+

Claude Code, Codex and Cursor, with a ready config for each on the MCP page. It’s a standard streamable HTTP server at refs.video/mcp that takes your key as a Bearer token, so any MCP client that can send a header connects the same way. The MCP comes with Pro.

Give Claude
better refs.

Your agent’s favourite film nerd.

Browse the archiveAdd to Claude
Claude → refs.search_videos52 refs
All 52 in the archive →
$ claude mcp add --transport http refs https://refs.video/mcp --header "Authorization: Bearer $REFS_KEY"