SELFSoftware Engineering Leadership Forum
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For software engineering leaders navigating the AI era.

AI isn’t just changing what your teams build. It’s changing what leadership requires. SELF is where engineering leaders work through that together.

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Founded by GitLab, in partnership with IT Revolution, Google, and WeAreDevelopers

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The AI-Native Engineering Playbook

A practical guide for engineering and R&D leaders redesigning how their teams build and ship software with agentic AI. Every practice reflects what leaders across the industry are doing today, shaped with input from SELF members.

Read the playbook

Insights from the community

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Connect AI tools to business outcomes: A 3-layer framework

Struggling to prove your AI investment is working? Learn how to measure what matters before you roll out any AI tool.Darva Satcher · 5 min read

Founding organizations

  • GitLab
  • Google
  • WeAreDevelopers
  • IT Revolution

Community ethos

Our mission

SELF is where engineering leaders get the advice no one is selling them.

What we stand for

  • The leader, not the technology.

    Every other program in this space is built around a product or a narrative someone is selling. This one is built around your judgment.

  • Peers with nothing to sell you.

    Vendors, analysts and consultants all have something riding on your answer. A peer running a comparable organization does not. That is what makes the advice worth having.

  • Candor is the rule.

    Chatham House, every session. No recordings, no titles at the table, no pitches.

  • Members are the source.

    What this community knows comes from the people in it and goes back to them, including the playbook we are writing together.

  • Built for the real enterprise.

    Legacy systems, auditors, real customers, real consequences. The AI-native few have things to teach. They do not own the future.

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Featured member

Every executive faces moments when there is no obvious answer. Having a network of trusted peers allows you to challenge assumptions, share insights, and gain valuable feedback as we all navigate uncertainty.

Paula Thrasher

Vice President, Technology Delivery · Leidos

Meet the members

Culture

The new playbook for leaders

How engineering leaders build, support, and expand high-performing teams as AI reshapes the work.

Browse all Culture

Craft

Building software for the AI era

How your teams build great, AI-native software — and how they know it’s working.

Browse all Craft