Independent iOS studio · Perth, Australia

Health and fitness apps, built from real life.

Tiny Ideas makes focused iPhone apps for protein tracking, strength training for women 40+, progress photos, and plyometrics. Each one started as a problem we had ourselves.

Explore the apps Our story

4.7 average App Store rating

Our apps

Each app has its own guides, FAQ, and blog.

Proto

Protein and fiber tracker

Snap a photo of your meal and Proto's food AI estimates protein, fiber, calories, carbs, and fat in seconds. Protein first, no macro overwhelm.

4.6 67 ratings

StrongEra

Strength training for women 40+

Progressive strength training for women in perimenopause, menopause, and beyond. Build muscle and support bone health at home or in the gym.

4.7 115 ratings

Metamorph

Progress photo tracker

Take perfectly aligned progress photos every time, then turn them into before and after videos, GIFs, and side-by-side comparisons.

4.4 68 ratings

Springy

Plyometric training workouts

Quick, guided jump training workouts with audio cues and adjustable timers. Build power, balance, and support bone density in 5 to 15 minutes.

5.0 72 ratings

Overview
FAQ

Latest from our blogs

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StrongEra

The Best Workout Split for Women Over 40

Full body, upper/lower, or push/pull/legs? How to choose a workout split for women over 40 based on training days, recovery, and goals.

Oct 19, 2026

StrongEra

How Many Sets Per Workout? A Guide for Women 40+

How many sets per exercise and per workout make sense for women over 40? A simple guide to training volume, progression, and recovery.

Oct 19, 2026

Metamorph

How to Know Your Body Fat Percentage

How to know your body fat percentage: DEXA, smart scales, calipers, tape formulas, and photos compared, plus why the trend matters more than one number.

Oct 19, 2026

Proto

High Fiber Breakfast Ideas That Are Easy to Track

Simple high fiber breakfast ideas built from everyday foods, with rough fiber amounts and tips for tracking fiber and protein in the same meal.

Oct 19, 2026

Proto

Protein Shake Before or After a Workout?

Should you drink a protein shake before or after a workout, and how many shakes a day makes sense? A simple look at timing, totals, and tracking.

Oct 19, 2026

StrongEra

A Simple Menopause Workout Plan for Strength

A simple weekly menopause workout plan built around strength training, with how to progress it and which exercises to modify or approach with care.

Oct 12, 2026

Tiny Ideas co-founders Claire McGregor and Stuart Hall

Who we are

Two founders, scratching our own itch.

Claire McGregor and Stuart Hall also co-founded Appbot. Stuart has built apps since the early App Store, including Discovr Music and the original 7 Minute Workout. Claire is a former veterinarian who turned her osteoporosis diagnosis at 41 into StrongEra.

Tiny Ideas is where we build the apps we wish existed, with a focus on research, privacy, and doing one thing really well.

Read our story