Research, rebuilt around agents.

Traditional survey platforms rely on manual configuration, static forms, and post-hoc reporting. Sprig introduces a modern survey system with native multi-channel delivery, where specialized agents support study design, deployment, fielding, and synthesis while preserving research standards.

Design

Stop programming. Start directing.

Skip the manual survey building. Simply upload your questions, and our Design Agent builds a study for you.

Design agent

Objective-to-study

Describe your goal; the agent builds the logic, branching, and question flow to ensure data quality.

Validation guardrails

The agent automatically configures complex skip logic to identify broken flows and ensure an engaging participant experience.

Best-practices, built in

AI audits for bias, identifies and corrects leading questions, ensures neutral phrasing, and optimizes question selection to reduce participant fatigue while maximizing signal.

Field

Adaptive studies, not static forms.

Static surveys collect answers. Adaptive studies uncover meaning. Sprig’s Field Agent adapts the survey based on how participants respond and who they are.

Field agent

Chat-based interface

Rigorous surveys delivered through a conversational interface designed to feel natural and easy to complete.

AI-generated questions

Start with a goal. Generate personalized questions or adapt with real-time follow-ups.

Personalized context

Attribute piping inserts metadata directly into the flow so each participant sees questions relevant to their journey.

Analyze

Advanced analysis, in plain language.

Sprig’s Analyze Agent recommends the right statistical methods for your study, runs them, and helps you investigate what comes next.

Analyze agent

Recommended analyses

The agent suggests the right methods for your study, from crosstabs and t-tests to ANOVA and correlation.

Conversational refinement

Adjust and rerun analyses in plain language, then move the results straight into your Sprig report.

Synthesize

From responses to defensible insight.

Sprig’s Synthesize Agent transforms structured and open-ended results into presentation-ready narratives aligned to your research objectives.

Synthesize

Instant narratives

Generate research reports to edit and share with stakeholders.

Evidence-based reporting

Detect patterns across segments and surface non-obvious themes grounded in data.

Human-in-the-loop control

Refine findings, adjust evidence, and verify conclusions before sharing.

MCP Connector

Connect Sprig to your AI tools and work directly with your data without any exports on manual setup.

Reach participants across every channel.

Enterprise research requires omnichannel reach. Sprig supports distribution across email, panels, websites, and mobile apps from a unified research platform.

Panels

Websites & web apps

Mobile apps

Flexible distribution

Share links, trigger lifecycle campaigns, or recruit targeted cohorts.

Native SDK integrations

Deploy surveys direction inside your Web, iOS, and Android apps.

Sprig enables us to get a wealth of feedback from our users and understand how we can help them better use the tool.

Rie McGwier

UX Research Lead

Sprig has been extremely useful in scaling the research team's impact by providing highly relevant insights.

Jewel Seperson

Head of Research

By studying customers with Sprig, we’re able to remove the risk around business decisions and new features.

James Villacci

Chief Insights Officer