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iPhone 18 Pro

Pro further.

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iPhone 18 Pro, burgundy color (dark red), back exterior, Pro Fusion camera system at top, Apple logo in center, Side exterior, Side button, Camera Control, the word Pro written in large silver colored text and glowing with a blue and pink neon effect

iPhone Duo

Hello, hello.

Available starting October 30.

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iPhone Duo, held by two hands in landscape orientation, unfolded, interior display features Home Screen

Apple Watch Series 12

The most accurate heart rate sensing in a wearable.*

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Two Apple Watch Series 12 devices, aluminum case, dark bronze color, olive Sport Band, one showing front of watch with Heart Rate app, one showing back of watch with Health Sensing System with glowing green LED lights

Apple TV 4K

Stunning picture. Stunningly simple.

Check back later for availability

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Apple TV 4K, front exterior, black color, square shape, Apple logo on top, rounded corners. Siri Remote, front exterior, circular touch-enabled clickpad, raised buttons

Apple Watch Ultra 4

A battery you can’t outrun.

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Apple Watch Ultra 4, titanium case, natural color, right exterior, Digital Crown, raised side button, digital watch face, translucent gray Ocean Band

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue color forming arrow shape, emphasizing narrow profile

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

AirPods 5

Discover the magic of Active Noise Cancellation.

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AirPods 5, white color, worn in the ear, person silhouetted against multi-color background

Mac mini

Now with M6 and M5 Pro.

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Front view of Mac mini balanced on the fingertips of an up-stretched hand, front shows two Thunderbolt ports, status indicator light and headphone jack, tapered black base at bottom, flat top, rounded sides, straight edges, silver color