Product adoption in minutes, not quarters

Launch your first in-app experience today, with unlimited experiences and team members on every plan.

Pricing that grows with your product
Plans start with 1,000 MAUs and scale from there.

MAUs are unique users who sign in within a rolling 30-day window.

1K Monthly Active Users

Essentials
The core toolkit to get your first in-app experiences live
$
240
/month

$2,880 total billed annually · save $720/yr
What’s included:
1,000 MAUs
Unlimited team members
AI to build, target & optimize experiences
Unlimited Experiences (Flows, Tours, Checklists, Tooltips, Announcements, etc.)
Userflow MCP (Claude, ChatGPT & others)
Zapier & Slack integrations
2 Environments
★ Most popular
Studio
The complete platform to guide, support, and activate every user
$
400
/month

$4,800 total billed annually · save $1,200/yr
Everything in Essentials, plus:
In-app agents that answer, guide & action for your users (500 AI credits/mo)
All integrations, including HubSpot & Salesforce
Custom CSS for fully branded experiences
Custom event trackers
Priority support & Quickstart Onboarding
3 Environments (with ability to add Environments & Products)
Dedicated Customer Success Manager
Enterprise
Built around your volume, with the support and controls to match
Custom
Billed annually
Custom MAUs
Everything in Studio, plus:
Custom MAUs & AI credits
Custom number of products & environments
Security review & custom contract
Priority support & SLA
See full feature comparison
See full feature comparison

Need some help deciding on a plan or want to see Userflow in action?

Trusted by 800+
customer-obsessed teams
Essentials
The core toolkit to get your first in-app experiences live
$
240
/month

$2,880 total billed annually · save $720/yr
Studio
The complete platform to guide, support, and activate every user
$
400
/month

$4,800 total billed annually · save $1,200/yr
Enterprise
Built around your volume, with the support and controls to match
Custom
Billed annually / Custom MAUs
Usage & Team
Unlimited seats on all plans. Add MAUs, environments, and products as you grow.
MAUs (Monthly Active Users)
Unique users who sign into your product in a rolling 30-day window. Add more in blocks of 1,000 as you grow.
MAUs (Monthly Active Users)
Additional MAUs start at $40/mo per 1,000, and drop to $10 at scale. Annual billing takes 20% off, including add-ons.
1,000 included
(+ add-ons)
MAUs (Monthly Active Users)
Additional MAUs start at $40/mo per 1,000, and drop to $10 at scale. Annual billing takes 20% off, including add-ons.
1,000 included
(+ add-ons)
MAUs (Monthly Active Users)
Custom
Adoption Agent AI Credits per month
Credits are used each time the Adoption Agent answers a user's question. Add 500 more for $50/mo.
Adoption Agent AI Credits per month
Adoption Agent AI Credits per month
Add 500 credits for $50/mo.
500 included
(+ add-ons)
Adoption Agent AI Credits per month
Custom
Seats/Team Members
Invite your whole team to build flows, checklists, and reports together. Every plan includes unlimited seats.
Seats/Team Members
Seats/Team Members
Seats/Team Members
Environments
Separate spaces for production, staging, or testing, each with its own data and publish settings.
Environments
‍2 included
Environments
3 included
($100 each additional)
Environments
Custom
Additional Products (Child Accounts)
Run separate apps or product lines under one account, each with its own users, flows, and billing. Each additional Product/Child Account comes with 3 Environments.
Additional Products (Child Accounts)
Additional Products (Child Accounts)
Add on available
($250 each additional)
Additional Products (Child Accounts)
Custom
Core Experiences
All your core in-app experiences—unlimited on every plan
Flows (Tours & Guides)
Multi-step guides that walk users through your product or features. No code required.
Flows (Tours & Guides)
Flows (Tours & Guides)
Flows (Tours & Guides)
Checklists (Including Embedded)
Allow your users to manage their own onboarding and activation right inside your product.
Checklists (Including Embedded)
Checklists (Including Embedded)
Checklists (Including Embedded)
Tooltips
Add lightweight, contextual guidance exactly where users need it—without interrupting their flow.
Tooltips
Tooltips
Tooltips
Banners & Announcements
Display announcements or updates across your app with a single banner.
Banners & Announcements
Banners & Announcements
Banners & Announcements
Surveys & NPS questions
Collect feedback directly in-app with NPS, CSAT, or custom surveys.
Surveys & NPS questions
Surveys & NPS questions
Surveys & NPS questions
Resource Center
An in-app help hub where users can find guides, FAQs, and announcements. Studio and Enterprise plans include full white-labeling.
Resource Center
Resource Center
White-label available
Resource Center
White-label available
Building & Targeting
Build faster with FlowAI and target every user with precision
FlowAI Builder (Smartflow)
Describe the experience you want and Flow Builder generates a full, editable flow you can ship in minutes.
FlowAI Builder (Smartflow)
FlowAI Builder (Smartflow)
FlowAI Builder (Smartflow)
FlowAI Rephrase
Improve clarity and tone without rewriting or slowing down launches.
FlowAI Rephrase
FlowAI Rephrase
FlowAI Rephrase
FlowAI Translate
Automatically localize in-app experiences for users everywhere.
FlowAI Translate
FlowAI Translate
FlowAI Translate
Custom user attributes
Personalize experiences based on any user property you track, like plan, role, or signup date.
Custom user attributes
Custom user attributes
Custom user attributes
Triggered events
Trigger flows or surveys based on specific user actions in your product.

Triggered events
Triggered events
Triggered events
User-level targeting
Deliver flows, tooltips, or messages to individual users based on their behavior or attributes.

User-level targeting
User-level targeting
User-level targeting
Company-level targeting
Target flows or messages based on company-level data, like account type or usage.

Company-level targeting
Company-level targeting
Company-level targeting
Insights & Analytics
See what's working, spot friction, and know what to improve next
FlowAI Signals
Detect friction across onboarding flows and in-app guidance, and see where users get stuck.
FlowAI Signals
FlowAI Signals
FlowAI Signals
Custom event trackers
Track any in-app action, like a button click, without code. Use it to start a flow or sync to your other platforms.
Custom event trackers
Custom event trackers
Custom event trackers
Product Adoption Insights
Charts, funnels, and dashboards in one system, so you can see what's happening and act on it.
Product Adoption Insights
Product Adoption Insights
Product Adoption Insights
In-app experience analytics
Track engagement and completion across flows, checklists, surveys, and Agent conversations.
In-app experience analytics
In-app experience analytics
In-app experience analytics
Event performance
Analyze flow starts, completions, and other tracked events in aggregate.
Event performance
Event performance
Event performance
Data export & dashboards
Export your analytics or connect to BI tools to visualize performance data across products.

Data export & dashboards
Data export & dashboards
Data export & dashboards
Alerting & anomaly detection
Get notified when key metrics change, like a flow's views or completion rate dropping below a threshold.
Alerting & anomaly detection
Alerting & anomaly detection
Alerting & anomaly detection
Analytics history
How far back you can view flow, event, and survey data in Userflow.
Analytics history
6 months
Analytics history
12 months
Analytics history
Custom
Adoption Agent
An always-on Agent that can guide users to value—or complete tasks for them.
Adoption Agent
On-demand AI chat trained on your docs and flows. It reads the question, picks the right flow, and guides users through it.
Adoption Agent
Adoption Agent
Adoption Agent
AI credits per month
Credits are used each time the Agent answers a user's question. Add 500 more for $50/mo.
AI credits per month
AI credits per month
500
AI credits per month
Custom
Action Flows
Let the Agent complete tasks for users instead of just pointing the way.
Action Flows
Action Flows
Action Flows
FlowAI Signals for Adoption Agent
FlowAI Signals for Adoption Agent
FlowAI Signals for Adoption Agent
FlowAI Signals for Adoption Agent
Recommended Flows in chat
The Agent surfaces the right flow inline, so users get shown, not just told.
Recommended Flows in chat
Recommended Flows in chat
Recommended Flows in chat
Agent conversation analytics
See what users ask, where the Agent falls short, and which answers to improve.
Agent conversation analytics
Agent conversation analytics
Agent conversation analytics
Integrations
Works with your existing stack. No heavy setup.
Userflow MCP
Query Userflow data from Claude, ChatGPT, Gemini, and Cursor. Ask about flows, NPS, and product usage. No dashboards or SQL.
Userflow MCP
Userflow MCP
Userflow MCP
REST API
Send and receive data programmatically. Manage flows, users, and analytics at scale.
REST API
500 requests / min
REST API
1,000 requests / min
REST API
Custom
Webhooks
Trigger external actions in real time when events happen in Userflow.
Webhooks
Webhooks
Webhooks
Zapier
Connect Userflow to thousands of apps and automate workflows without code.
Zapier
Zapier
Zapier
Slack
Route flow completions, NPS responses, custom events, and alerts to Slack channels and DMs. No Zapier required.
Slack
Slack
Slack
Mixpanel
Send flow starts, completions, and survey events from Userflow to Mixpanel to analyze engagement and retention metrics in one place.
Mixpanel
Mixpanel
Mixpanel
Amplitude
Track how in-app guidance impacts user behavior by syncing flow and survey data with your Amplitude workspace.
Amplitude
Amplitude
Amplitude
Segment
Connect Userflow to Segment to send engagement and survey data to all your downstream tools through a single pipeline.
Segment
Segment
Segment
Heap
Sync product usage data from Heap to trigger targeted flows, segment users, and measure adoption across your in-app experiences.
Heap
Heap
Heap
Intercom
Use your Intercom help center to power instant, in-app answers through the Adoption Agent.
Intercom
Intercom
Intercom
Zendesk
Power in-app answers with your Zendesk knowledge base so users can find help without leaving your product.

Zendesk
Zendesk
Zendesk
LogRocket
Combine session replay insights from LogRocket with in-app guidance to identify friction and guide users to success faster.

LogRocket
LogRocket
LogRocket
RudderStack
Send behavioral data from RudderStack to trigger personalized in-app experiences and keep your product data in sync.

RudderStack
RudderStack
RudderStack
HubSpot
Sync user activity, segments, and survey data between Userflow and HubSpot.

HubSpot
HubSpot
HubSpot
Salesforce
Sync flow, segments, and survey data with Salesforce contacts and accounts.
Salesforce
Salesforce
Salesforce
Customization
The customized in-app experience you want, minus the dev time.
Remove 'Made by Userflow'
Hide Userflow branding from your in-app experiences so they look entirely like your product.
Remove 'Made by Userflow'
Remove 'Made by Userflow'
Remove 'Made by Userflow'
Custom Themes
Use your brand’s colors and typography for a fully branded experience.
Custom Themes
Custom Themes
Custom Themes
Custom CSS
Apply your own CSS to match Userflow elements to your brand style.

Custom CSS
Custom CSS
Custom CSS
White-labeled Resource Center
Remove Userflow branding and fully customize your in-app Resource Center.
White-labeled Resource Center
White-labeled Resource Center
White-labeled Resource Center
Support & onboarding
Real people to help you launch and keep improving.
Live chat & email support
Reach our support team via in-app chat or email for quick help.

Live chat & email support
Live chat & email support
Live chat & email support
Priority support
Your chats and emails move to the front of the support queue. Enterprise adds a contractual first-response SLA.
Priority support
Priority support
Priority support
(With SLA)
Quickstart Onboarding
Hands-on setup with our team, covering installation, your first flows, and best practices.
Quickstart Onboarding
Available as  an Add-on
Quickstart Onboarding
Quickstart Onboarding
Dedicated Customer Success Manager
A named CSM who helps you set up, launch, and get more out of Userflow over time.
Dedicated Customer Success Manager
Dedicated Customer Success Manager
Dedicated Customer Success Manager
Security & compliance
Enterprise-grade security for your users, data, and infrastructure.
Multi-factor authentication
Add an extra layer of login protection for all team members.

Multi-factor authentication
Multi-factor authentication
Multi-factor authentication
Google SSO
Let your team sign in to Userflow with their Google accounts.
Google SSO
Google SSO
Google SSO
SAML SSO
Enable single sign-on with your company’s identity provider for secure access.
SAML SSO
SAML SSO
SAML SSO
Audit & compliance
Access detailed audit logs and compliance controls for your organization.

Audit & compliance
Audit & compliance
Audit & compliance
SOC 2, ISO, GDPR
Built on secure infrastructure that meets SOC 2, ISO 27001, and GDPR standards.

SOC 2, ISO, GDPR
SOC 2, ISO, GDPR
SOC 2, ISO, GDPR

FAQs

Clear answers to common questions

Still have questions?

Our team is happy to help, whether you’re
just exploring or ready to get started.

What’s included in the free trial?

Pick Essentials or Studio and you get 14 days of that plan for free, with no credit card required. Your trial includes everything on the plan you chose. To switch plans during your trial, contact support.

What counts as an AI credit?

Studio includes 500 AI credits per month. A credit is used when the Adoption Agent answers a user's question. Need more? Add 500 credits for $50/mo. Enterprise credits are set with your contract.

What counts as a MAU (monthly active users)?

A Monthly Active User is anyone who signs into your app, where Userflow is installed, within a rolling 30-day window. Essentials and Studio include 1,000. Beyond that, MAUs are billed in blocks of 1,000, starting at $40/mo and dropping to $10/mo at scale.

Is there a discount for annual billing?

Yes. Pay annually and you save 20% on the plan price and on every add-on, including extra MAUs, AI credits, environments and additional Product Accounts. Enterprise plans are billed annually.

Can I change plans later?

You can upgrade from Essentials to Studio anytime, right from your billing page. Moving to Enterprise, or to a smaller plan, goes through our team. Just reach out and we'll sort it.

I'm on Startup, Pro, or another older plan. What happens?

Nothing changes. You keep your current plan and pricing. If you'd like to move to Essentials, Studio, or Enterprise, please contact support.

Do I need engineering help to get started?

Userflow is designed for customer-obsessed teams to use independently. While you can build flows without it, in order for your users to see your flows, you'll need to install the Userflow JavaScript snippet, which typically takes just a few minutes and may require minimal engineering help.

Is Userflow secure and compliant?

Yes. Userflow meets SOC 2 Type II, ISO 27001, and GDPR standards. Your data is encrypted and hosted on Google Cloud Platform (GCP). We never sell or share your users’ data.

What is Quickstart Onboarding?

Quickstart Onboarding gets you live faster, with a CSM who trains your team and helps you build. It includes a kickoff call, three training calls, and up to 2 hours of hands-on setup help from your CSM, all within your first 60 days. It doesn't cover custom code, moving content from another tool, or ongoing account admin. It's included on Studio and Enterprise, and Essentials customers can add it for a one-time $500 fee.

What's the difference between an Environment and an additional Product (Child) Account?

An environment is a separate space within one Userflow account, with its own Userflow.js token, users, analytics, integrations and data region (US or EU). All environments share the same flows and team, and you choose which environments each flow is published to. Use environments to test flows before they go live, or to run a part of your product with its own users. Essentials includes 2 environments and Studio includes 3. On Studio, you can add more environments for $100/mo each.

An additional Product Account (also called a child account) is a separate Userflow account for another product or brand your company owns. Each child account has its own flows and users, and comes with 3 environments of its own. You switch between accounts with one login, and your MAUs, AI credits and team members are shared across accounts on one bill. Using a separate child account for each product keeps its content, integrations, analytics and AI features focused on that product. Child accounts are available on Studio plans for $250/mo each, and at a custom rate on Enterprise plans.

Still have questions?

Our team is happy to help, whether you’re
just exploring or ready to get started.