Emailable

@emailablehq

Email intelligence engineered to optimize deliverability at scale.

emailable.com

Joined February 2017

265 Following

222 Followers

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Emailable
@emailablehq
5h
the next edition of Industry Voices is here. Dennis Dayman helped shape the SPF and DKIM standards the email industry runs on today. we asked him how authentication and inbox placement have changed. his answer cuts through something most senders get wrong. authentication has
Emailable
@emailablehq
Oct 18
the complaint rate ceiling is 0.3%. three complaints per thousand sends. since november 2025 crossing it triggers outright rejection from Gmail, Yahoo, and Microsoft. not spam folder. rejection. most teams find out when something stops working. by then the classification has
Emailable
@emailablehq
Oct 17
authentication tells inbox providers who you are. it doesn’t tell them whether they should trust you. SPF, DKIM, and DMARC establish identity. reputation is built on what you do with that identity over time. the quality of your list. the engagement your sends produce. the
Emailable
@emailablehq
Oct 16
we looked at 8 enterprise lists verified in September. 1.18 million email records total. the deliverable rates ranged from 61% at the low end to 91% at the high end. same verification process. same time period. completely different results. that range matters because it means
Emailable
@emailablehq
Oct 15
inbox providers don’t know your Q4 campaign is important. they know your engagement rate, your complaint rate, and the pattern your list has been building for months. by the time november arrives that pattern is already written. the best Q4 email strategy starts in Q3. the