Cart abandonment ≠ incomplete checkout.
One is recovered with a reminder email. The other needs better checkout infrastructure — local payment methods, transparent tax, no forced login.
Know which problem you're actually solving.
70.22% global cart abandonment rate — barely moved in 10 years. Not a UX problem. An infrastructure problem. Surprise costs, missing local payment methods, and currency friction at the final step are the real causes.
Selling SaaS in Iceland:
• 24% VAT,
• ISK 2,000,000 registration threshold,
• bi-monthly filing,
• B2B via reverse charge.
Not in the EU, so no OSS shortcut here.
Full country guide →
Average company: 250-300+ SaaS tools ~30% of that spend is waste (unused licenses, duplicate features).
Billing is a repeat offender: gateway + tax tool + dunning app + fraud tool = 4 invoices for 1 workflow.
An MoR replaces that whole payment stack with 1, while saving you on