Attruity asks your shoppers how they actually found you, then turns the answers into auditable, extrapolated revenue per channel. So you know which channels to double down on, and which to cut.
Built for Shopify checkout & order-status · Reads order id only, on Protected Customer Data
Last-click lies, ad platforms over-report, and a growing share of your revenue comes from places no pixel can see. Attruity settles it by asking the one source that knows: your customer.
How it works
A single, targeted, branching question on the Thank-You and Order-Status pages. Most brands see 40–80% answer.
Every answer joins to exactly one order: refund-aware, currency-correct, one-order-one-attribution.
Scale the answered sample to your full order volume, bucketed by currency, always with a confidence range.
Push the truth into GA4, Meta, Klaviyo and your warehouse, or just reallocate spend, confidently.
See it work
Scroll in and the survey answers itself, then the revenue attributes in real time.
The platform
Attributed and extrapolated revenue shown together, never a bare estimate. Connect Meta and Google in one click, spend syncs automatically, and true ROAS shows per channel beside every number, each carrying a reliability flag, netting refunds, and reconciling against your Shopify orders.
Auto-categorizes open-text, writes your weekly brief, drafts surveys from a prompt.
A tenant-scoped MCP server puts your attribution data one natural-language question away, right inside Claude.
Gate any question by customer, geo, order or source, and branch on any answer. Preview equals delivery.
CSAT/NPS, post-answer incentives and product upsells, answer-based customer tagging, social CTAs, and review-request triggers, each measured: follow-clicks, discount-code revenue, and upsell clicks.
Response events flow out natively, plus CSV export and signed webhooks for everything else.
Everything included
Every plan ships the full stack. No add-ons, no upsells, no “contact sales.”
of shoppers answer the question
one order, one attribution, always
black boxes. Every number is auditable
Why Attruity
Trust & privacy
Attribution you can put in front of a legal team, not just a marketing one. Privacy-first by design, compliance handled end to end, every number auditable.
Pricing
Start free, upgrade only as you grow, and pay a fraction of the incumbents.
Save 20% on annual billing: Growth is $374.40 a year instead of $468.00.
Compare
See how Attruity stacks up against every major post-purchase survey and attribution app, feature for feature and dollar for dollar.
Resources
Practical, no-fluff guides on the questions to ask after checkout and how to turn the answers into revenue per channel you can act on.
FAQ
Meta, Google and TikTok each claim the same sale. Attruity asks the customer directly and attributes one order to one answer: a single, reconcilable source of truth instead of overlapping estimates that add up to more than 100%.
Yes. A single post-purchase question on the Thank-You and Order-Status pages typically sees 40–80% response. Attruity extrapolates the rest, honestly, with a confidence range, never a bare guess.
An extrapolated figure is never shown alone. It always sits beside its attributed value and a reliability flag, bucketed by currency, and reconcilable against your Shopify orders. No black box.
No. The question renders after purchase (Thank-You / Order-Status), so it never touches the path to conversion.
Attruity stores no customer contact details: no email, name, or address. Attribution joins on order id only, built on Shopify’s Protected Customer Data framework.
Always. Response events flow to GA4, Segment, Meta CAPI, Klaviyo, Slack and your warehouse, plus CSV export and signed webhooks, and you can query everything from Claude via a built-in MCP server.
