Welcome to IAEE CTC

The Practical Event: How to Optimize Engagement From Sessions to Show Floors 

Presented by Zenus

In this down-to-earth session, discover how event organizers decode attendee behavior and make smarter decisions. From measuring energy levels in breakout rooms to optimizing demos in booths, we will explore real-world case studies that reveal what works (and what doesn't) on the show floor and in the session hall.

Move beyond guesswork and surveys to gain insights that help you:

• Identify what truly reso