StackAdapt

Last year we made some big promises about where advertising was headed. This year we're showing the receipts. Vitaly Pecherskiy has your invitation to Innovation Forum: one hour on how AI is changing the way advertising operates, what it looks like in practice, and a live Q&A at the end. It takes place virtually on September 29th at 11am ET. Can't make it live? Register anyway and we'll send you the recording. Reserve your spot here: https://lnkd.in/ge5CKNkg 🔗 #AdTech #DigitalMarketing #AIAdvertising #FutureOfAdvertising

Remember when you could launch a campaign and just… let it run? Innovation Forum is our annual look at where advertising is headed. This year, it's one hour on how AI is changing the way advertising operates, and what that shift means for how your team works. Vitaly Pecherskiy will open with the shift itself, then Yang Han and Anna Grodecka-Grad will show what it looks like in practice. We'll wrap with a live Q&A, so bring your questions. More speakers to come! 👀 Join virtually on September 29th at 11am ET. Can't make it live? Register anyway and we'll send you the recording. Reserve your spot in the comments. #AdTech #DigitalMarketing #FutureOfAdvertising #AIAdvertising

Where do marketers draw the line with AI? Our research found broad support for AI recommending actions, preparing changes for approval, and acting inside rules a human sets, but support drops sharply the moment it acts on its own. We surveyed 687 marketers across six markets to learn what's holding teams back, and what makes marketers actually act on a recommendation. Get the full report in the comments 👇 #AIAdvertising #ProgrammaticAdvertising #AdTech #StackAdapt

Marketers aren't short on AI recommendations. They're short on ones worth acting on 📊 Only 6% almost always act on what their platforms suggest, and the top reason they ignore the rest is that the recommendations feel generic or irrelevant to the campaign. Our new AI Delegation Gap report maps where advertisers are drawing the line on AI decision-making, based on 650+ marketers surveyed across six markets. Download it below. #ProgrammaticAdvertising #AdTech #StackAdapt

Buyers are moving their research into AI assistants, which means decisions get shaped earlier, inside the conversation, before anyone types a query into a search bar. We're 48 hours out from our webinar on what that means for how you plan, target, and measure. Vitaly Pecherskiy, our Co-founder and CEO, will sit down with Benji Shomair, VP of Monetization at OpenAI, to discuss how to build a marketing strategy with ChatGPT ads. This Thursday at 10 a.m. ET (3 p.m. BST), they'll get into: • Where ChatGPT Ads fit within a connected media strategy, and how to own the moment before the decision • Why access alone isn't the advantage, and what separates experimentation from long-term success • Practical guidance for getting started, from thoughtful testing to building organizational knowledge • How to measure the contribution of conversational AI discovery across the journey Register Now: https://lnkd.in/eRdyjdYZ 🔗

Reaching someone in Munich is not the same as reaching them in Stuttgart. That gap is easy to miss when you plan digital out-of-home at a national level. It's also where a lot of cross-border campaigns quietly lose relevance. In this video, StackAdapt's Liam McCarten, Yang Han, and Deirdre Chew explore: 📅 Why advertisers want display, CTV, and DOOH working together, not apart. 💻 How AI reads millions of signals to decide which message each person sees. 🌏 Why global scale pays off when someone knows what lands in that market. Download it here: https://lnkd.in/eBua5NNp 🔗 #MarketingStrategy #APAC #DigitalMarketing #StackAdapt #ProgrammaticAdvertising #TravelMarketing #SEAMarketing https://lnkd.in/eXSxPyfw

Marketers have been asking for connected systems and connected data for years. Our CMO Ryan Nelsen thinks the more interesting part is what happens after that. With Ivy Studio™, decision and execution now happen in the exact same place. Try it today: https://lnkd.in/gtmrjq9X

Ivy Studio™, our AI-first advertising hub, has only been live a few weeks and marketers are already handing work to its agents. Here's Yang Han, our Co-founder and CTO, on what comes next: turning Ivy Studio into a full workflow automation tool, going deeper into the applications marketers already use, and pairing it with creative AI. Try Ivy Studio today: https://lnkd.in/gtmrjq9X

Vitaly Pecherskiy has been talking about the benefits of Ivy Studio for a while now, so we grabbed 40 seconds from an internal call and let him do the explaining. The idea is that you can hand a set of actions to Ivy, go do something else, and the work keeps moving while you're gone. Try it for yourself here: https://lnkd.in/gtmrjq9X #AgenticAI #AdTech #DigitalMarketing

You don't need to be a pickleball pro to show up on Sep 24 🏓 The Advertising Open by StackAdapt is a bracket-style tournament for advertising peers — but it's just as much about open play, good snacks, and an open bar as it is about competition. First-timers, spectators, and coworkers you drag along are all welcome. 📍 LifeTime Fitness NYC 🕔 5:00–8:00pm Trophies are awarded for the top three teams, and this year's prize list includes Knicks tickets, a spa treatment, and a high-end dining experience for the winners. Registration is open now, but space is limited! Grab your team (or just yourself) and register now ➡️ https://lnkd.in/eMgtQhTN See you on the court 🏆