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Nobody clicks the sources in ChatGPT answers. The CTR is basically zero.
The real upside is getting your brand NAMED in the answer itself. (Preferably first.)
PSA (and I'm going to use all caps for this one):
STOP CREATING LISTICLES ON YOUR WEBSITE THAT INCLUDE YOUR COMPETITORS. NOW.
YOU ARE REINFORCING THEIR POSITION. YOU ARE DOING THEIR MARKETING FOR THEM. YOU ARE ENDORSING THEM.
IF YOU HAVE A LISTICLE ON YOUR WEBSITE AND ARE NOT