Adage Technologies

This week at Opticon in New York. The announcement that most struck our team was the Agent Experience framing. The questions that surfaced in the room: how do we make AI work with the data we actually have? How do we adopt this without overcommitting lean teams? What does realistic implementation look like? These are the same questions we've been working through with clients. Optimizely gave those questions a stage. The answer still comes down to what's underneath the platform: the content architecture, the integrations, the data foundations that determine whether agent experiences create real leverage or just add complexity. It's not a new position for us. What we heard at Opticon confirmed it. That's the work. Our Solution Architect, Glenn Lalas, wrote about exactly this earlier this year. Link in the first comment." #Optimizely #Opticon2026 #DigitalExperience #AIOrchestration

For associations on Optimizely, the CMS 13 upgrade path has a dependency worth understanding now. Search and navigation are not supported in CMS 13. That means Graph migration is not a separate strategic decision; for organizations moving to CMS 13, it is part of the upgrade. The question is not whether, but when and what the migration requires. The migration work is real regardless of timing. Search tuning, boosting logic, autocomplete, and best bets need to be rebuilt and validated during the transition. Associations with a mature, well-tuned search experience need to plan for that rebuild as part of the upgrade project, not as an afterthought. Our team is in NYC at Opticon today. Let's find time if your organization is on Optimizely and CMS 13 is anywhere in your roadmap; that planning conversation is worth having early. #Optimizely #AssociationManagement #Assnchat #MemberEngagement #Opticon2026

Our CEO, Roy Chomko, put it well. The best conversations at events like Opticon tend to happen between sessions, not inside them. We have a team on the ground at the Javits Center tomorrow: Roy Chomko, Molly Lee, and Glenn Lalas. If you're attending and want to talk through what agentic commerce or AI orchestration actually looks like for your organization, using Optimizely, reach out to our team if you haven't connected yet.

We're looking forward to heading to Opticon on September 1 at the Javits Center in New York. It's no secret that Opal will be the dominant conversation in the room, and rightly so. But the bigger question is what it takes to make orchestration work in practice. For most organizations, that comes down to the CMS, CRM, commerce, and data systems underneath it that decide whether an orchestration layer like Opal becomes a real advantage. That's been our work for twenty years as an Optimizely partner, and it's where we can help most. Roy Chomko, Molly Lee, and Glenn Lalas will be at Opticon to talk through that foundation: the systems, decisions, and integrations that help Optimizely perform in the real world. If you're attending, reach out to our team before September 1 and let's find time. #Opticon2026 #Optimizely #DXP #Opal

The question associations ask most when evaluating a digital partner: do you understand how we actually work? The four engagements below are our answer. Different clients, different challenges, different infrastructure constraints. Each one required understanding how the organization operated before the platform conversation could go anywhere useful. AI & DATA STRATEGY AACSB partnered with Adage to establish a framework for AI governance, data readiness, and engagement measurement, helping the organization approach AI adoption strategically and with confidence. DIGITAL EXPERIENCE Adage helped bring the Institute of Food Technologists (IFT)'s content, events, and personalization initiatives into a more connected digital experience designed to support a diverse, global membership year-round. MEMBER ENGAGEMENT NACD (National Association of Corporate Directors) partnered with Adage to create more personalized digital experiences for members, strengthening how content is delivered, discovered, and experienced across the organization. COMMERCE & REGISTRATION Crisis Prevention Institute partnered with Adage to improve the online registration experience for training programs, creating a more intuitive process for users while supporting greater efficiency behind the scenes. If any of it looks familiar to where your organization is heading, get in touch using the link in the first comment. #AssociationCommunity #Assnchat #AssociationManagement #MemberEngagement

Proud to share that New World Symphony's redesigned website is live. Our team rebuilt the site on Umbraco 17, with deep Tessitura integration so performance details, pricing, and availability stay accurate without manual work. We also built tools that let NWS editors manage their content, including 600+ news and blog items, on their own. The goal was a site that matches the ambition of the organization behind it. Congrats to the entire NWS team on the launch. #Umbraco #ArtsAndCulture #WebDesign #Tessitura 

Some of the best conversations at ASAE happen away from the sessions. We will be part of two of them this year, both at The Hangar in Indianapolis. Saturday, August 15 (4:00–6:00 PM): we are proud Friends and Sponsors of the Association Women Technology Champions Happy Hour. AWTC brings together women shaping technology across the association space, and we are glad to be in that room. Sunday, August 16 (5:30–9:00 PM): as part of the Success Crew, we invite you to our Victory Lane Happy Hour. In addition to the happy hour, every contest entry through partner booths during the conference triggers a donation to the Autism Society of Indiana. Show up, participate, and our Crew gives back. RSVP links for both are in the first comment. #Assnchat #AssociationManagement #ASAE2026

Washington, D.C. had it all last week. Sessions surfacing real shifts in how the industry thinks about AI and digital commerce. A booth full of conversations around Tixie, our just-launched AI ticketing agent for Tessitura. And The Tessiturians closing out the week on stage, with us proud to have sponsored them. One number from the floor that is hard to set aside: organizations appear in roughly 6% of AI search summaries, while organic site traffic is down about 10%. Search impressions are rising, but visits aren't following. By the time a patron lands on a site, they have often already decided. That made debuting Tixie here, in front of this community, feel like the right moment. We look forward to the next one! #Tessitura #TLCC2026 #ArtsAndCulture

B2B buyers have spent years placing orders on consumer platforms. When they reach a distributor or manufacturer portal, those expectations come with them. Most portals clear the first bar on the interface. The gap shows up later: a buyer checks availability the night before a purchase decision, the portal shows stock in, their rep calls the next morning to say it is not. The portal was not wrong. It was working from different data than the ERP. Self-service adoption depends on buyers trusting what they see. That trust is built at the integration layer: how tightly the portal connects to the ERP, how current the data is, and whether inventory, pricing, and account history are actually in sync. When that layer is loose, buyers call. It is what worked before the portal was there. We work through this with manufacturers and distributors regularly. If portal adoption is stalling and the interface isn't the problem, what is the first place you look? #B2BManufacturing #ERPIntegration #DigitalCommerce

Every association heading to the ASAE Annual meeting this year is somewhere on the AI journey. Most have moved past the whether. The focus now is the how. We are heading back to ASAE: The Center for Association Leadership this month. The technology conversation in the association space has changed considerably since we first started attending, and we are glad to be in the room for this version of it. Our focus this year: what an association needs to have in place before AI implementation can succeed. Data readiness. Content structure. Governance frameworks built around how member data is actually held and used. We have worked through those questions with associations across governance, digital modernization, and commerce. We know which parts of the readiness conversation move quickly and which ones take longer than most organizations expect. At this ASAE annual meeting, we want to have the honest version of the AI conversation: where your organization is now, and what a realistic path forward looks like. Book time in advance and check out our sponsored events using the link in the first comment. #Assnchat #AssociationManagement #MemberEngagement #ASAE2026 #ASAEAnnualMeeting