Subtotal

@Subtotal

Connecting brands with retail shoppers

New York City

subtotal.com

Joined November 2023

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Subtotal
@Subtotal
Aug 19, 2025
Subtotal gives brands the tools to build real relationships with retail shoppers. By linking retail accounts, you can see what customers buy—when they buy—and turn retail purchases into loyalty, personalization, and stronger connections.
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Subtotal
@Subtotal
Sep 3
Introducing: The Commerce Collection, Issue 01. Subtotal stickers are making their debut at KBOS 2026. A little collection of Subtotal thoughts, illustrated and peelable. We're sponsoring the sticker vending machine, where you'll find a few designs from the collection. Come
Subtotal
@Subtotal
Aug 27
Boston, here we come! Our team is headed to K:BOS 2026, Sept 9-10. Trust me, you want to meet them. Talk retail, loyalty, first-party data, or just say hi at the Subtotal booth. If you’re attending, let us know. We’d love to catch up IRL!
Subtotal
@Subtotal
Aug 25
Retail purchases can now live in Klaviyo. When a shopper connects their Amazon, Walmart, Target, or Sephora account, those purchases flow into Klaviyo as events matched to the profile you already have. Trigger flows off them, build segments on them, target down to the UPC.
Subtotal | Sending Retail Purchase Events to Klaviyo
From subtotal.com
Subtotal
@Subtotal
Aug 20
Back-to-school 2026 is breaking records: $43.3B K-12, $103.5B college. It also broke the calendar. Only 48% of spend lands by end of July, down from 61% last year. Brands are having a great season they mostly can't see.
Subtotal | Back-to-School 2026: A Bigger Season That's Harder to See
From subtotal.com