We may be living in the future in terms of technology, but promoting a book remains a surprisingly personal exercise.
Finding—and Using—Your Unique Voice as an Author
How to Turn a Book Series into a Pop Culture Phenomenon
8 Tips to Play The Publishing Game for Long-Term Gains
How to Write a Book Series (And Why You Might Want To)
10 Reasons Why You Need an Author Website
How to Create a Writing Routine that Works for You
Advertising 👉🏻
Let's talk about promo on a dime. Anyone who has a couple billion in the bank need not apply. Actually they should, but that’s the point, actually.
When you share information online, graphics and color can bring your words to life. Adding images to text can improve a reader’s recall of what you wrote by up to 65%.
One of the odd paradoxes of authorship is the fact that we work alone, but our business is entirely dependent on cooperation and word of mouth.
When I published my first novel, I made the common mistake of assuming my work was done. The logic was reasonable: A publisher had just paid me real, actual money for the right to sell my book, surely they would support that investment by aggressively promoting and marketing it.
Presence 👉🏻
A good rule of thumb for any self-promoting author (or any creative trying to cut through the noise) is to lean into your natural skill set.
If you’re anything like me, you probably thought that selling a book to a publisher was the hard part—after that, professionals would save you from yourself and do all the heavy lifting for you.
We may be living in the future in terms of technology, but promoting a book remains a surprisingly personal exercise.
How important your author headshot? If you answered “not much,” think again! Readers and media pros make make a lot of inferences just from your portrait.
Reader Engagement 👉🏻
Want to build a free promotional resource useful to readers, colleagues and industry pros? Consider compiling and offering a reading order checklist for your work.
Where do you fit on the genre bookshelf? We're all writers, but our books, our voices, and our fan bases vary wildly.
When you’re launching a writing career and struggling to get your first work published, it often seems like the worst part of the writing business is rejection—those dry, pitiless notes and emails that say your book “isn’t what we’re looking for” or “was interesting but ultimately didn’t engage us.
Let's talk about promo on a dime. Anyone who has a couple billion in the bank need not apply. Actually they should, but that’s the point, actually.
