inPowered AI Opens DecisioningOS to Agencies, Launching with PMG

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DecisioningOS started as the technology we built to power our own AI-powered marketplaces across SSPs,” said Peyman Nilforoush, CEO and Co-Founder of inPowered AI. “As agencies increasingly become marketplace owners themselves, we saw an opportunity to give them the same infrastructure. They can take the proprietary data and intelligence that differentiate their businesses, turn them into proprietary algorithms and use that intelligence to build and operate AI-powered marketplaces across SSPs.”

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PMG has built a deep repository of proprietary data and intelligence around audiences, media and client outcomes. That knowledge becomes increasingly actionable the closer we can move it to how we make decisions,” said Mary O’Brien, Head of Programmatic at PMG. “DecisioningOS gives us further infrastructure to turn that intelligence into AI-powered marketplaces across supply partners, while maintaining the flexibility to activate through the buying platforms our teams already use.”

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Programmatic is moving beyond transaction infrastructure toward intelligent execution,” said Sean Buckley, President, Revenue & Market Strategy at Magnite. “Bringing proprietary intelligence directly into the supply path allows decisions to be made on every impression in real time. DecisioningOS builds on that infrastructure by giving buyers the decisioning layer to put their own data, models and intelligence to work across their marketplaces.”

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Index has pioneered containerization on the sell side with a vision to evolve what an exchange can enable,” said Michael Richardson, VP of Product at Index Exchange. “Index Cloud provides that foundation, enabling partners to bring their proprietary data, models, and expertise closer to the point of transaction and make real-time decisions. DecisioningOS shows what that collaboration can unlock, bringing agencies’ client intelligence together with inPowered AI’s technology to build marketplaces around the outcomes marketers need.”

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Agencies want to turn their proprietary intelligence into action across the open internet,” said Nishant Khatri, EVP, Product Management at PubMatic. “By bringing inPowered AI’s real-time decisioning infrastructure into PubMatic’s unified platform, agencies can move directly from impression-level decisions to live campaign activation, optimization and measurement. That creates a simpler path from proprietary intelligence to measurable outcomes.”

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Buyers are increasingly recognizing the value of moving decisioning upstream, where intelligence can shape supply before the bid,” said Joel Meyer, CTO at OpenX. “That only works on infrastructure that can scale with demand. Containers aren’t new to us. We’ve run our own platform on them since moving to the cloud, and partner models run in that same environment today. When agencies bring their models closer to media, less spend goes to low-value impressions, and more goes to the opportunities most likely to perform.”

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The first generation of programmatic marketplaces was largely about packaging data, audiences and inventory,” said Nilforoush. “We believe the next generation will be AI-powered. Proprietary AI will help determine how marketplaces are built, which opportunities enter them, how they’re optimized and how performance is understood. DecisioningOS gives marketplace owners the infrastructure to build that intelligence around what makes them unique.”