Day one
Create your baseline
Capture what ran, what it cost and what happened next, so you have a clear starting point to compare against.
Every campaign, every result, every signal, in one record. See what your marketing did, and back your next move with evidence.
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Every platform measures what it can see. The work that builds demand often leaves no click to count. So what’s easy to measure ends up looking like what worked.
TikTok
184k views
Meta Ads
41 conversions
Google Ads
38 conversions
Billboard
Queen St · 4 weeks
How did you hear about us?
"tiktok i think"
Promo code
MIA15 · used 42 times
GA4
Sign-ups ↑ 34%
Podcast
Ep. 48 · host read
Sticky note
branded search up?
Reel · 22k plays
Spreadsheet
campaigns_FINAL_v7
Radio
30s · drive time
Brandwave keeps what you ran and what happened next in the same record. When a result moves, you can see what was running at the time. What you already suspected becomes something you can stand behind.
See what your marketing did
Free plan, no credit card required. Already have an account? Sign in
Connect
Bring your marketing activity, spend and results into one record.
Ask
Explore your marketing history and get answers in plain language.
Decide
Move budget behind what works, and back every call with evidence.
See your marketing as one connected program, not a collection of disconnected dashboards.
Creators, campaigns, content, spend and performance, all connected in one program record.
Google Ads and Meta Ads campaigns, with spend, delivery and results on the same timeline as everything else.
Television and radio spots, with the audience, daypart and network behind each one.
Billboards, transit, street furniture and digital screens, mapped to where they ran.
Newspapers, magazines and flyers, with circulation and distribution attached.
Interviews, sponsored segments, press coverage and the events you showed up to, recorded alongside the rest.
Ask questions across your whole marketing history in plain language, from what you spent to what changed and where to look next.

Understand every channel in context, instead of judging each one in isolation.

Measure performance consistently across channels, so you can see what deserves a closer look.

Bring attribution, brand signals and customer-reported evidence together, so channels are not judged only by what is easiest to count.
One shared timeline
Line up social, broadcast, out-of-home and print activity with campaigns and business results.
Your success metrics
Choose the GA4 events that define success for your business, then see how they move alongside your marketing.
What customers said
Normalize messy “How did you hear about us?” answers while keeping response coverage visible.
Codes, links and referrals
Find promo codes, tagged links and referral sources, then map each signal to the work behind it.
Brand demand
Track branded-search momentum and Share of Search against competitors, with Search Console evidence alongside estimates.
Spend and efficiency
Roll up line-item spend into total spend, CPM and CPE, with data coverage shown beside the result.
Compare on the same basis
Compare creators, activities and campaigns against your own peer averages and performance history.
Know what you can trust
See whether delivery is reported, entered or estimated, and how confident each metric is.
Know where to look next
Surface stale data, missing expenses, budget pacing, engagement spikes and unusually efficient work.
Start now, and every campaign gives the next one more context. Over time, you build a clearer view of what tends to work, where, and when.
Day one
Capture what ran, what it cost and what happened next, so you have a clear starting point to compare against.
First review
See channels and campaigns side by side on the same basis, using your own past performance as the benchmark.
Over time
See what keeps showing up around stronger outcomes, and use that context to make better calls next time.

Bring your marketing together now, so every campaign, result and signal adds context to the decisions that come next.
Free plan, no credit card required. Already have an account? Sign in
Brandwave is built for anyone in marketing who wants to scale their program more efficiently and effectively. It is useful at any level: a marketing manager who wants tactical guidance on optimizing a campaign, a CMO who wants to understand the overall impact of their marketing program, or a founder who wants to understand how their marketing investment is driving growth.
That is exactly where Brandwave is most useful. It brings your marketing activity and spend together with outcomes and independent signals such as customer-reported attribution, Share of Search and direct response, so you can judge impact from several pieces of evidence instead of letting last click tell the whole story.
Your marketing context. Brandwave brings your activity, spend, outcomes and brand signals into one structured record that your AI can query through MCP or the API. Instead of reasoning from disconnected exports, screenshots or whatever context you happen to paste into a chat, it can work from the history of your marketing program.
No. Brandwave sits over what you already run and brings the relevant data together into one marketing record. There is no rip-and-replace, and your data stays yours.
Only as much as you want it to be. Start with a clean slate, or backfill the marketing history you already have for more context from day one. You don’t have to do that work manually either. Brandwave’s API and MCP server let AI assistants work directly with your marketing record, so you can simply ask your AI to help backfill it. You can even keep working from your AI chat instead of the Brandwave dashboard.
No. Ask questions in plain language and get answers grounded in your marketing record. You can also query the same record through Brandwave’s API and MCP server from AI tools you already use.