Est. 2018 in Amsterdam
A small team with a big mission
Simple Analytics is a privacy-first web analytics tool that shows website owners and marketing teams their pageviews, referrers, campaigns and events, without cookies or personal data.
We're a three-person team based in the Netherlands, building privacy-first analytics for the web. Independent, self-funded, and driven by the belief that you don't need personal data to understand your audience.
31k+
Customers
2018
Founded
100%
Self-Funded
0
Cookies Used
From privacy concern to product
Simple Analytics started in September 2018 when Adriaan, a developer from the Netherlands, grew frustrated with the state of web analytics. Every tool on the market demanded personal data from visitors - cookies, IP addresses, fingerprints - just to show page view counts.
He built the first version of Simple Analytics as a one-person project: a lightweight script that gives website owners the insights they need without tracking individuals. No cookie banners required.
In 2022, Iron joined as partner to lead marketing and growth. Alex came on board to strengthen the engineering side. Together, the three of us are building the analytics tool we always wished existed - fast, simple, and private by default.
Our principles
Privacy First
No cookies, no personal data, no fingerprinting. Ever.
EU-Based
Headquartered in Amsterdam, fully GDPR compliant.
Independent
Self-funded and profitable. No VC pressure, no compromises.
Lightweight
A single script under 5 KB. No impact on your page speed.
Key facts
- Company
- Simple Analytics B.V., Amsterdam, the Netherlands
- Founded
- September 2018, by Adriaan van Rossum
- Team
- Three people: Adriaan van Rossum, Iron Brands, Aleksandar Ivanov
- Ownership
- Independent and self-funded
- Product
- Web analytics without cookies or personal data: pageviews, referrers, campaigns and eventsDetails →
- Data hosting
- European-owned servers in the EUDetails →
- Pricing
- Monthly or annual plans, 14-day free trial without a credit card; enterprise proof of concept on requestDetails →
- Customers
- Websites from solo makers to Bloomberg, Michelin and GOV.UKDetails →
Who we are
The people behind Simple Analytics
Company details
Simple Analytics is a Dutch company headquartered in Amsterdam. We operate under EU jurisdiction and are fully GDPR compliant.
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- Company name
- Simple Analytics B.V.
- Street
- Jacob van Lennepstraat 78 H
- Postal code
- 1053 HM
- City
- Amsterdam
- Province
- Noord-Holland
- Country
- The Netherlands
- VAT ID
- NL864560011B01
- Company ID
- 88269922
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