This month's cover star is @NBA player, philanthropist, and business owner Jaylen Brown 🏀
He's not the first player in the league to have launched a sneaker brand, but he is the first to do so in this new era of social media fandom and direct-to-consumer marketing.
Brand partnerships used to be quick and easy for @CP3. But these days, he's doing more research before working with another company to ensure the values and ownership are in line with his own personal brand.
Sallie’s new ad business, Backpack Media, uses first-party data on students’ education, finances, and housing to help brands target about 16 million students and parents across the web, social media, streaming, and Sallie’s own site.
.@kfc launched “Don’t Crack,” a 30-minute UK game show featuring 30 fans selected from 50,000 applicants. Contestants faced unusual challenges to prove their devotion to the brand, with the winner earning £50,000 and the title of “KFC’s Ultimate Believer.”
Read more 👉
.@paramountco's planned $110 billion merger with @wbd is expected to close next week. Former @Mattel CEO Ynon Kreiz will join as co-CEO and board member, while David Ellison remains chairman and CEO.
