Most app founders think they're selling a product.
Buyers are deciding if they're buying a business or a job.
That distinction is often worth a full turn on the multiple.
How to sell a mobile app in 2026:
feinternational.com/blog/how-to-se…
Official Twitter account of FE International. Global leader in M&A advisory for SaaS, commercial goods and content business acquisitions since 2010.

