Usercentrics

@usercentrics

Helping businesses turn consent into trust. Google-certified CMP and home of Cookiebot, powering compliant growth worldwide.

Munich, Germany

usercentrics.com

Joined February 2018

742 Following

669 Followers

Replies Reposts Media

Pinned
Usercentrics
@usercentrics
Sep 29
58% of consumers grant AI systems access to their data. Only 7% actually want to. We call the gap in between resigned consent: permission given without really meaning it. Our new Resigned Consent Report breaks down where it's most fragile, how it shifts across markets and what
The Resigned Consent Report | Usercentrics
From usercentrics.com
Usercentrics
@usercentrics
8h
People don't distrust AI because it's too capable. They distrust it because they don't know if it can be stopped, corrected or held accountable when something goes wrong. Building those safeguards in from the start isn't a constraint on AI, but a condition for trusting it at
Usercentrics
@usercentrics
Oct 2
California just signed SB 690 into law. Good news: private lawsuits over one CIPA tracking theory are now restricted to the Attorney General. The part nobody's talking about: CIPA's wiretapping provisions, the ones behind the LA Times' $3.85M settlement, weren't touched. What
Usercentrics
@usercentrics
Oct 1
AI tooling is commoditizing. Before long, most brands will run on the same platforms. The technology stops setting anyone apart. Trust is the thing that still does. Chris Elsheikhi, our VP of Demand Generation, wrote about what that means for marketing in @TalkCMO . 👇
talkcmo.com
Data Privacy Isn't a Cost Center � It's a Growth Strategy
How data privacy can build consumer trust and customer retention at a time when better quality data becomes increasingly crucial for marketing teams in the AI era
Usercentrics
@usercentrics
Sep 30
Your data tells a story about you. You should decide who gets to read it.