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Revenue overview

MRR · All plans

Verified

$4.40M+23.9%($3.55M)

New signups by channel

Verified

OrganicPaid searchReferralOutbound

Top accounts

Verified

	Account	Plan	MRR	Δ 30d	Seats
1	Northcurrent	Enterprise	$156,000	+4%	2,100
2	Lumenwave	Enterprise	$135,250	-6%	1,800
3	Copperleaf Labs	Enterprise	$119,500	+11%	1,575
4	Fieldstone Ops	Growth	$71,500	0%	1,150
5	Quillbase	Growth	$53,000	+9%	950
6	Verdantly	Growth	$48,500	-3%	775
7	Alderpoint	Growth	$44,000	+7%	725
8	Harborline	Starter	$24,500	+14%	450
9	Driftmark	Starter	$21,000	-8%	350
10	Sablewood	Starter	$18,000	+2%	300

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Read the MRR definition · Governed metric
Sum of active subscription MRR in USD, excluding trials, internal accounts, and one-time charges.
Searched the data catalog · 34 tables scanned

Calculated monthly recurring revenue · Snowflake · 12 rows

select
  date_trunc('month', period_start)
    as month,
  sum(mrr_cents) / 100 as mrr
from finance.subscription_periods
where status = 'active'
  and is_internal = false
  and period_start >=
    dateadd('month', -12, current_date)
group by 1
order by 1

Broke signups down by channel · Snowflake · 48 rows

select
  date_trunc('month', created_at)
    as month,
  attribution_channel,
  count(*) as signups
from analytics.accounts
where created_at >=
  dateadd('month', -12, current_date)
group by 1, 2

Reconciled totals against Stripe · 0 discrepancies

Done — Revenue overview is live, pulled from Snowflake and Stripe.

One thing stood out: referral signups are up 33% over last quarter while paid search flattened, so growth is compounding, not bought.

MRR · governed metricNew signups · governed metric

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Revenue

$28.3K+68%(16,800)

400300200100

Oct 1, 2026Oct 31, 2026

New subscriptions

Live

508+189%(176)

500250100

Oct 1, 2026Oct 31, 2026

CAC

14 wks

Burnrate

$32.5K

Cohort retention

457-31%(659)

Cohort	Week 1	Week 2	Week 3	Week 4	Week 5	Week 6
1	248	200	140	108	64	25
2	112	104	58	6	2	0
3	168	124	94	76	12	1
4	98	76	51	51	12	14
5	102	155	114	0	0	2

Runway in years

2.4

LTV in years

0.8

Generate a dashboard showing our core growth KPIs

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Data & AnalyticsBreak down counts by type (categories, forms, service items) and show percentages.Data & AnalyticsPull IDs or names for items matching a keyword across connected sources.SalesWhich accounts are a churn risk?SalesWhich organizations that have not converted to paid are the most active?Data & AnalyticsHow many records/jobs/tasks were created or submitted in a given timeframe?MarketingWhich geographies are performing best this quarter by pipeline and closed-won?EngineeringFetch IDs created in a given month for a specific provider or integration.OperationsFilter paid organizations and show their current usage details.ProductWhich product areas are slowing users down (timeouts, latency, error-prone steps)?Data & AnalyticsShow me revenue and subscription growth.EngineeringMake table links open detailed views in our admin tool.Data & AnalyticsIdentify top entities (e.g., products, practices, segments) by net earnings or volume.ProductWhich cohorts have the highest week-8 retention?EngineeringWhich SDK versions or app versions are most error-prone?Data & AnalyticsBuild a quick-start KPI dashboard with filters and best-practice layout.SalesWhat accounts had the largest expansions this quarter?ProductAre there any features we added recently that increased engagement?SalesWho are the most engaged accounts in the last 14 days?MarketingWhat is our CAC?MarketingList Google Ads campaigns and show CPC trends for each.SalesWhich accounts are likely to expand based on recent product activity?MarketingWhat should be on a performance dashboard for our account managers?EngineeringWhat are the most common errors this month, and what endpoints are causing them?ProductShow retention by cohort and first-usage month.EngineeringShow recent error logs and users impacted in the last week.Data & AnalyticsBreak down counts by type (categories, forms, service items) and show percentages.Data & AnalyticsPull IDs or names for items matching a keyword across connected sources.SalesWhich accounts are a churn risk?SalesWhich organizations that have not converted to paid are the most active?Data & AnalyticsHow many records/jobs/tasks were created or submitted in a given timeframe?MarketingWhich geographies are performing best this quarter by pipeline and closed-won?EngineeringFetch IDs created in a given month for a specific provider or integration.OperationsFilter paid organizations and show their current usage details.ProductWhich product areas are slowing users down (timeouts, latency, error-prone steps)?Data & AnalyticsShow me revenue and subscription growth.EngineeringMake table links open detailed views in our admin tool.Data & AnalyticsIdentify top entities (e.g., products, practices, segments) by net earnings or volume.ProductWhich cohorts have the highest week-8 retention?EngineeringWhich SDK versions or app versions are most error-prone?Data & AnalyticsBuild a quick-start KPI dashboard with filters and best-practice layout.SalesWhat accounts had the largest expansions this quarter?ProductAre there any features we added recently that increased engagement?SalesWho are the most engaged accounts in the last 14 days?MarketingWhat is our CAC?MarketingList Google Ads campaigns and show CPC trends for each.SalesWhich accounts are likely to expand based on recent product activity?MarketingWhat should be on a performance dashboard for our account managers?EngineeringWhat are the most common errors this month, and what endpoints are causing them?ProductShow retention by cohort and first-usage month.EngineeringShow recent error logs and users impacted in the last week.

SalesWhich opportunities are stuck beyond the expected stage duration?ProductWhich features correlate most with conversion to paid?ProductDid anything else spike when a specific feature usage increased?MarketingWhich campaigns or channels drove the most leads and conversions this month?MarketingWhich categories or segments contributed the most revenue or transactions?ProductWhat is our WAU/MAU and how is it trending?OperationsSurface users who recently hit errors or experienced slow response times.EngineeringWhich services or endpoints have the highest error rates this week?MarketingWhat is our blended cost per lead and cost per acquisition by channel?EngineeringHow many auth configs or connected accounts exist for provider X?OperationsWhich tickets are trending by category and time to resolution?SalesList all workspaces with an upcoming renewal in the next month.OperationsWhich customers are running into more bugs recently?EngineeringFind domains or metadata for a list of organizations from builder records.MarketingAre we seeing a drop in lead volume year over year? Which months and segments are down?Data & AnalyticsTrend key KPIs over time and flag abnormal spikes.SalesHow many leads are currently close to closing?ProductIdentify the magic moment that predicts long-term engagement.OperationsShow customers with at least two visits or repeat usage in the last month.SalesWhat should a sales-facing dashboard include for quick qualification and follow-up?MarketingHow many deals or opportunities are in our current campaign from a specific region?ProductShow onboarding conversion rate compared to last month.OperationsGive me a table of all new users with their signup source/medium.MarketingShow campaigns with delivery errors that still spent in the last 24 hours.OperationsWhich customers have open issues tied to performance or reliability?SalesWhich opportunities are stuck beyond the expected stage duration?ProductWhich features correlate most with conversion to paid?ProductDid anything else spike when a specific feature usage increased?MarketingWhich campaigns or channels drove the most leads and conversions this month?MarketingWhich categories or segments contributed the most revenue or transactions?ProductWhat is our WAU/MAU and how is it trending?OperationsSurface users who recently hit errors or experienced slow response times.EngineeringWhich services or endpoints have the highest error rates this week?MarketingWhat is our blended cost per lead and cost per acquisition by channel?EngineeringHow many auth configs or connected accounts exist for provider X?OperationsWhich tickets are trending by category and time to resolution?SalesList all workspaces with an upcoming renewal in the next month.OperationsWhich customers are running into more bugs recently?EngineeringFind domains or metadata for a list of organizations from builder records.MarketingAre we seeing a drop in lead volume year over year? Which months and segments are down?Data & AnalyticsTrend key KPIs over time and flag abnormal spikes.SalesHow many leads are currently close to closing?ProductIdentify the magic moment that predicts long-term engagement.OperationsShow customers with at least two visits or repeat usage in the last month.SalesWhat should a sales-facing dashboard include for quick qualification and follow-up?MarketingHow many deals or opportunities are in our current campaign from a specific region?ProductShow onboarding conversion rate compared to last month.OperationsGive me a table of all new users with their signup source/medium.MarketingShow campaigns with delivery errors that still spent in the last 24 hours.OperationsWhich customers have open issues tied to performance or reliability?

Transforma datos y define medidas y segmentos una vez para usarlos en todas partes.

Subscriptions

Verified

Clean subscription rows with account, plan, and billing context.

1select

2 account_id, started_at,

3 plan, status,

4 monthly_amount

5from subscriptions

6where not is_test

Measure · MRRSegment · Active

How is our MRR trending?

MRR by month

Verified

$83.3K

MayJunJulAugSepOct

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