Sub Club

@SubClubHQ

A podcast, newsletter, and community for folks building and scaling app businesses. Brought to you by @RevenueCat. Join the community chat.subclub.com

revenuecat.com/subclub/

Joined January 2020

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Sub Club
@SubClubHQ
6h
Apple is dropping the colored background behind ads in iOS 27.2, search tab included. Thomas Petit's (@Thomasbcn) read: advertiser CTR up, ASO traffic down. Ask him about it tomorrow. Open app growth AMA with @drbarnard, 9am PT / 18:00 CEST.
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Sub Club
@SubClubHQ
9h
1/ WeWard is in 29 countries, has ~80 people and millions of US users. For its first 4 years it spent $0 on Meta, Google or any direct UA. Founder Yves Benchimol on how press did the job instead 🧵
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Sub Club
@SubClubHQ
Sep 24
How to actually drive revenue with organic UGC — Dawson Gibbs, EVO Marketing
Sub Club
@SubClubHQ
Sep 23
Dawson Gibbs (@evodawson) got a faith app to 150M views and $2.5M in revenue. Eight years earlier: bodybuilding content, 2,000 videos, 250K followers, and not a cent from a brand. His first deal was Cal AI. He asked $1,000 for one post. They came back with $1,500 for six. He's
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Sub Club
@SubClubHQ
Sep 17
We're valuing a real app, LIVE — part 2