7 newsletter “rules” food creators need to break 🧵
Starting with: you don’t have to send every week. If you’re forcing it, your readers can tell. Come back when you have something worth sharing.
Kit tip: by default, Kit sends emails with your friendly-from address but its own return-path domain — the one mailbox providers actually use to evaluate reputation 📬 setting up a verified sending domain in Kit puts your domain in both places, so your sending history builds
