With Asia sitting as a nexus of the global live music industry, ILMC will be shining a spotlight on this key region for the first time in 2026.

Home to some of the largest and most dynamic live music markets in the world and with the full spectrum of stadium and arena shows, festivals, and more intimate venues, there isn’t much in the music world that doesn’t touch Asia’s core markets.

And as Asian artists and genres explode commercially around the world and the focus of much of the international business shifting towards the opportunities on the ground in the region, it’s a two-way exchange of colossal proportions.

Programme

Asia Live will see ILMC host a half-day of specialist programming, shaped in collaboration with a steering committee of regional industry leaders. Conference sessions will look at a range of key issues facing the market in Asia, with extensive opportunity for discovery and debate.

The event is designed to offer a two-way exchange of ideas and information. So there will be discussions about the export of Asian artists to other parts of the world, insight on how international artists and businesses can best approach touring in Asian markets, and input from local experts about what genres are blowing up in the region.

Networking

Asia Live is a unique event designed to enable a wide range of business leaders with an interest in the Asian markets to meet, network, build relationships and make deals. A special pan-Asian lunch will add to the feeling of cultural exchange, with the Royal Lancaster’s top chefs delivering gourmet food from some of the world’s best cuisines.

ASIA LIVE 2026

Two dedicated panels
One genre session
An extended networking lunch

pANELS

11:45 – 12:30
THE TOURING BOOM & NEW ROUTING REALITY

14:00 – 14:45
FESTIVALS, FANS & CULTURAL DYNAMICS

15:00 – 15:45
K-POP: A MASTERCLASS IN FAN LOYALTY

Live Nation – The world’s leading live entertainment company, promoting concerts and festivals across Asia and beyond. Working with top artists, venues, and partners, it drives touring, develops markets, and delivers world-class live music experiences while supporting the growth of Asia’s diverse and dynamic live events ecosystem.

All Japan Concert & Live Entertainment Promoters Conference (A.C.P.C.) – A.C.P.C. represents Japan’s leading concert promoters, supporting the development of live music nationwide. It promotes collaboration, industry standards, and international exchange, helping artists tour Japan effectively while strengthening the country’s vibrant, professional, and globally connected live entertainment sector.

The Hong Kong Tourism Board (HKTB) – The HKTB is dedicated to reinforcing Hong Kong’s
position as a world-class destination. With 15 global offices and representatives in 7
key markets, HKTB warmly welcomes events and offers a one-stop solution for
organisers and provides tailored support through international marketing and curated
promotional programmes to deliver exceptional experiences for both organisers and
visitors.