FAQs

Businesses can show drivers where to find their store locations on the map and promote services and offers, directly on the in-car screen. Global and local brands can engage with new customers on a high reach communication channel that enables location-based and real-time interactions. 4screen putting businesses on the map has become the most cost-efficient OOH (Out of Home) platform in the market.

Businesses can now launch and manage their advertising campaigns on 4screen’s platform, maintaining full control over targeting, budget and performance through intuitive dashboards.

Our interactive advertising formats are designed to maximize the visibility of the location to increase the in-store traffic with customers on-the-go and gain or retain new ones with exclusive In-Car Offers.

Connected cars generate billions of data points, which OEMs are unable to fully leverage. This means that every vehicle on the road is a business opportunity that can create added value for automakers and drivers. Car manufacturers and mobility providers can finally use these data points thanks to 4screen, which bridges the communication gap between drivers and their surroundings.

With our technology, OEMs give businesses access to their in-car screens, enabling them to provide drivers useful contextual information in real time.
This way, OEMs create mutual added value for drivers and themselves: a next level driving experience with improved navigation and relevant recommendations while monetizing their data.

Finally, the driver’s experience is at the real core for us. Our API is seamlessly integrated into the navigation system, in full respect of the existing UI, while our communications follow all privacy and security regulations.

4screen can be integrated into the navigation and infotainment systems of any car brand in the world.

The 4screen Mobility Platform serves as the technical infrastructure and can be integrated by using an API (Application Programming Interface) easily within days.

Car manufacturers always stay in control of the interface that drivers see. Our software works entirely in the background of navigation systems, without affecting their look and feel.

4screen has developed a digital, manufacturer-independent, platform that offers a technology that can be integrated into the navigation or infotainment system of every car brand, worldwide.

Our technology is the platform that connects the car to the mobility ecosystem, providing an interface for real-time communication with drivers. Thanks to this platform, businesses and drivers are connected via the in-car screens. Automakers and Mobility Service Providers can implement the 4screen API into their infotainment systems and provide drivers with a broad variety of value-added services. Businesses can set up campaigns through the a web portal, enabling real-time communication with drivers.

The software works entirely in the background of the navigation systems without changing the look or usability of them. Providing drivers, therefore, with continuity of use within a system they are familiar with.

Your business can appear on the map of millions of in-car screens and grab the attention of existing or potential customers on-the-go, allowing you to interact and engage with them in real time. 4screen can give your store locations visibility and foster your in-store traffic with digital brand awareness. This is much simpler than you think. Through the 4screen portal, you can create an advertising campaign, choosing the content, format and target audience. Just a few steps from login to go live!

By clicking on the button below, you can book a no-obligation appointment with one of our strategic partnership managers. During the meeting, you will be shown the potential of our service and how our portal works.

The 4screen portal is the command center for your advertising campaigns on our platform. Through the portal, you can manage the budget, and define the timing of the campaign and the target audience to engage with. All with an intuitive and simple interface.

For the success of an advertising campaign, the choice of target audience is crucial and 4screen helps you increase your location awareness by targeting a high-value segment, customers on-the-go.

Through our platform you have at your disposal data that smart or connected cars generate. Whether it’s location, brand, class, or engine type, this information is available for your awareness goals. Our strategic partnerships managers are always available to recommend to you the best strategy and answer any questions.

4screen currently offers 4 solutions from which you can choose to increase brand awareness and customer engagement:

1. 1. Branded Pins are integrated onto the map of navigation screens and automatically display your logo to the drivers within a certain radius of your location.
   2. Search Ad makes your brand appears as a top search result on the in-car location search list. Drivers, when on the road, use the in-car search function to look for the business category they need at that time. If your business is in that category, it will appear at the top of search results along with your brand to stand out from the competition. With one click, a follow-up screen opens containing valuable information about the destination, like distance or opening hours or exclusive offers. With a second click the driver can start navigating to your location.
   3. Your business can provide relevant services to the driver through Recommendations that address the vehicle needs, based on sensor data, such as low battery level in case of electric vehicles.
   4. In-Car Offers allow you to promote your business and communicate exciting deals to your customers via the car screen. These solutions are displayed to the driver when the car is turned on or after interaction with a Branded Pin or search result. You can use them to offer vouchers or discounts, that are displayed on the in-car screen and redeemed at your business.

When it comes to digital marketing, we understand that one size doesn’t always fit all. 4screen helps brands, businesses and services  create tailored advertising and communication campaigns.
Book a meeting with a strategic partnerships manager to understand the best solution for your business needs.

• The four solutions proposed by 4screen run on different logics to adapt to the needs and desires of the driver and to ensure that your target group is as interested in your service as possible.
  • Branded Pin is location and context-based so it will be visible to your target group when they are around your shop during opening hours.
  • Your business can appear at the top of a driver’s Search results, standing out from other brands in the same category. Within the result, you can also include an exclusive offer that will only be visible after clicking on your location.
  • The Recommendation is activated based on data collected by the car, such as low battery level, if you drive an electric vehicle. In which case, the in-car screen will recommend the nearest sponsored charging station.
  • Finally, the In-Car Offer can be displayed when the navigation system is switched on, before driving starts, or when the driver interacts with your location, either through the branded pin or through search results.

On our platform, solutions can be bought with two different buying models: Cost per Mille (CPM) and Cost per Click (CPC).

Cost per Mille stands for cost per thousand impressions and means that you pay for each time your brand or promotion is displayed by the driver within the navigation system.

Cost per Click means, instead, that you will pay every time a driver clicks on your brand or the promotion they are viewing.

4screen has developed a unique and leading wayto expand the potential of your vehicles with a driver safe and data privacy compliant in-car communication channel. The 4screen platform is designed to enhance the driver’s experience by offering adding-value services to your existing portfolio of digital in-car features. The navigation or infotainment system of any car brand can finally connect drivers with the environment in a smart and effective way.

The 4screen platform is already live in vehicles across Europe and drivers benefit from exclusive promotion from our extensive network of +100 renowned global brands.

The integration of our technology in your systems is fast and cost-efficient.

The 4screen Mobility Platform is connected via API (Application Programming Interface) to cars’ backends that communicate with. Whenever the car requests 3rd party content, we deliver added content to support the digital driving experience.

The content provided is seamlessly integrated respecting your specific needs and requirements (e.g., UI / UX).

If you are interested in learning more about how our API works and what the benefits are for you, please contact us by clicking on the button below. One of our product managers will contact you to show you the potential of our solutions.

You’re always in the driver’s seat! You decide which use cases, partners and products we should display to your drivers. We provide a use case workshop at the start of the collaboration to elaborate on your strategy and better understand your technical set-up. Together, we will then define the next steps.

Yes, we are fully flexible and are happy to cooperate with your existing partners as well. We can take care of onboarding them but are open to discuss whatever suits your needs.

Our services are designed to support any guidelines. You will always keep full control of what is shown to your drivers. Let’s talk about your needs and requirements – we will find a solution!

Since our foundation, we have continuously grown our partner network to include major brands and services. Our partners are active in the verticals: fuel and charging stations, parking, supermarket, restaurant, hospitality, wellness and fashion just to name a few. Our network is growing daily. Today, more than 100 global brands have partner up with 4screen.