At 5forests, we do three things exceptionally well: wine marketing, winery websites, and growth strategy.
Ten years focused solely on wine means we’ve become unreasonably good at the services that actually move the needle. Not every marketing channel—just the ones that work for wine. Not every platform—just the ones built for DTC growth. Not strategy for its own sake—strategy that connects directly to revenue.
“Working with 5forests since 2020 has been transformative for our family business. Their profound industry knowledge and practical innovations have been invaluable… ensuring our nascent winery thrives in the direct-to-consumer market.”
Michael Franzia, Clark Ferrea Winery
“5forests has been a valuable partner for Anaba Wines. Their expertise in website development and maintenance, particularly with Commerce7, has streamlined our online operations. They understand the wine industry, are ahead of industry trends, and effectively work with our team to provide tailored solutions that meet our specific requirements. We appreciate their responsive and proactive approach.”
Michelle Hogan, Anaba Wines
“5forests’ curiosity and expertise made our website project smooth and easy. From onboarding to launch, they demonstrated a level of professionalism that gave us confidence in our site. No detail was overlooked and no question was trivial. I can easily recommend their work to colleagues and know they will share the same experience.”
Elizabeth Clark, Argyle Winery
“Partnering with 5forests to build our new website and upgrade our point-of-sale system has been a truly rewarding experience. Their team is knowledgeable, responsive, and a pleasure to work with. Since launch, we’ve seen a clear boost in customer engagement—more orders, wine club sign-ups, and new additions to our mailing list. We’re confident our site is performing at a high level and fully compliant, thanks to their expertise.”
Tera Shannon & Roxanne Jackson, Shannon Family of Wines
How we help wineries grow
Some wineries come to us because something broke—bookings dropped, club churn spiked, marketing spend disconnected from revenue. Others come because they’re ready to grow faster and more strategically than they can on their own. Either way, we’ve been successfully solving these problems for over a decade.
Your website doesn’t convert
Traffic is fine. People visit, browse around, maybe look at the club page…then leave without booking, joining, or buying anything. We optimize sites around actual customer journeys, remove friction from the purchase process, and design experiences that guide visitors toward action (instead of just looking pretty).
Tasting room bookings are down
Fewer reservations, more gaps in the calendar, and the marketing tactics that used to work aren’t filling seats anymore. We help you bring more qualified visitors through your doors—people who book ahead, understand your wines, and convert to club members or case buyers—through strategic marketing, better website experiences, and systems designed around how modern wine consumers actually discover and book tastings.
Wine club members are leaving
Signups look okay on the surface, but tenure is shrinking and quarterly churn is creeping up. The members you worked hardest to attract are the ones leaving fastest. We help you understand why people leave, redesign the member experience around what actually drives retention, and build club programs that people value enough to renew year after year.
DTC revenue has plateaued
Online sales were supposed to be your growth channel. Instead, they’re flat or declining while your costs stay high. We transform DTC from “nice when it happens” into a predictable revenue stream through better website conversion, email sequences that actually sell, SEO that brings qualified traffic, and systems built around how wine buyers behave online.
Your website isn’t accessible (and that’s a real risk)
You’re not confident it meets ADA or WCAG standards, you might have an overlay tool that doesn’t actually work, and “we didn’t know” won’t protect you if someone files a complaint. We build properly accessible websites—the kind that serve real people with disabilities and meet legal requirements—without shortcuts or band-aids.
Your marketing budget isn’t paying you back
You’re spending on ads, email platforms, content, maybe agency retainers. The marketing line on your P&L keeps climbing, but when you look at the numbers that matter—bookings, club signups, online orders—the curve stays flat. We help you stop funding marketing theater and start building systems where every dollar connects to measurable revenue.
We don’t outsource expertise. We lead with it.
Few agencies can match the depth of wine strategy, marketing, and website expertise we bring to the table. Our leadership team is internationally recognized for shaping how wineries approach digital, DTC, and consumer behavior—through strategic client work, keynote speaking, industry advisory roles, and the frameworks everyone else is now using.
We’ve written the playbooks, coached national wine initiatives, and guided top-tier brands through transformation. Let us bring that same clarity, experience, and technical firepower to your business.
We start by understanding what’s really happening
Not just metrics, we dig into who your customers are, what drives their decisions, and what success looks like for your specific business.
We build systems designed to grow with you
Marketing rooted in wine buyer behavior. Websites optimized for actual customer journeys. DTC infrastructure that scales. Everything built to perform now and adapt as you evolve.
We bring over ten years of wine expertise
We understand the nuances other agencies miss: harvest timing, three-tier complexity, club economics, the difference between selling wine and selling software. That fluency shows up in every decision.
We stay as long-term partners
Monthly strategy calls, website care plans, workshops when you need them. We’re not the agency that disappears after launch. We’re the partner you call when things change.
Trusted by wine brands across North America, Europe, and Australasia, from heritage estates to ambitious newcomers.
Strategy & Research for Wineries
We don’t launch without a plan. Strategic know-how guides everything we do.
We map customer journeys so you understand where buyers get stuck. We build Winestories™ personas that actually inform decisions. We analyze your competitive landscape, forecast industry trends, and provide fractional CMO support when you need senior marketing leadership without a full-time hire. This is where we uncover what your customers care about and how to meet them with clarity, not guesswork.
Services include: Customer Journey Mapping • Winestories™ Personas • Competitive Analysis • Fractional CMO Support • Industry Trends & Forecasting
Digital Marketing for Wineries
Marketing that connects to revenue, not just activity.
We combine performance marketing with deep audience insight to drive measurable results. Winery SEO brings qualified traffic. Email programs are designed around wine buyer behavior. Google Ads and social campaigns connect directly to bookings and sales. Content positions your brand clearly in a crowded market. Everything we do is grounded in ten years of wine-specific experience.
Services include: Winery SEO • Email Marketing • Social Media Advertising • Google Advertising • Content Strategy
Winery Website Design
Websites that are pretty and profitable.
We build the sites other developers refer out:complex integrations, custom functionality, multi-platform commerce, advanced accessibility requirements. Our technical expertise spans Commerce7, Shopify, custom builds, and the kind of intricate problem-solving that comes from a decade of pushing platforms to their limits for wine businesses. Every site is fast, accessible, and optimized for conversion, no matter how demanding the brief.
Services include: Commerce7 Websites • Shopify Websites • Accessible Web Design • WineDirect Migrations • Website Care Plans
Let’s talk about what’s possible for your wine business
Whether you’re ready to grow your club, strengthen your DTC channel, rebuild your website, or finally get strategic clarity on where to focus, let’s talk about what you’re working toward. We bring a decade of wine-specific expertise, genuine partnership, and a track record of helping wineries thrive.
