a global network of 1,000+ partners
ActiveXchange brings together the largest connected network in sport, recreation and community data. Our solutions unlock layers of data intelligence helping decision makers grow participation, measure impact and strengthen partnerships across every level of the sector.
Empower every level of your network with actionable insights to grow activity and engagement year after year
Leverage customer, member and visitor data to attract and retain public and corporate funding partnerships, all with precision alignment
Convert your full reach (customers, members and visitors) into direct revenue through data-driven sponsorship, advertising and retail initiatives
solutions
Bring fragmented datasets together to power confident decisions across participation, funding and commercial strategy.
Focus your resources where they generate the greatest returns. Use data intelligence to strengthen operations, grow memberships and evidence your community impact and social value.
Access best-practice evidence based on local population activity and demand. Guide investment decisions, identify gaps in provision and measure outcomes to support planning and funding proposals.
Unlock market intelligence to understand audiences across sport and recreation. Discover sponsorship, advertising and partnership opportunities powered by movement and participation data.
Empower your clubs, leagues, associations and programs with key insights. Influence planning at every level of government and unlock funding, and connect with commercial partners to generate new revenue streams.
Track usage and users of facilities, parks and community spaces. Leverage real-time movement data to inform decisions, optimise investment and report impact to partners.
Gain a complete view of your event audiences – before, during, and after. Measure visitor numbers, travel patterns and engagement to focus resources, strengthen partnerships and demonstrate impact.
ActiveXchange connects fragmented datasets and transforms them into growth intelligence.
Who is doing what?
Government & consumer data
Which types of people are where?
Who is consuming?
Connected data powers reporting, forecasting and market intelligence so you can act with clarity and confidence.
Strengthen community reach and unlock new growth opportunities.
We source, validate and connect the most relevant participation, movement, community and commercial datasets across the industry.
By combining them at scale, we deliver actionable intelligence that is accurate, cost effective and built for real world decisions.
Explore other key resources from across the ActiveXchange network. Real stories, expert commentary and actionable insights to drive more confident, data-driven decisions.
Explore bite-sized lessons, how-to guides and walkthroughs designed to help you get the most out of the ActiveXchange modules.
Read about the latest announcements, product updates and thought leadership shaping sport, recreation and community sectors.
See how industry leaders are using data to make informed decisions, grow participation and unlock funding opportunities.
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We wanted to learn more about our users and the surrounding community to make better evidence-based decisions when adding, removing, or changing programs and services.
Reviewing membership types, activities, and category definitions gave us solid benchmarking against industry standards and a consistent framework for comparing periods with like-for-like information.
Your team's input was critical to some late design modifications that enhanced the customer experience and improved the financial performance. A small investment for a huge benefit.
A very exciting (and essential) addition to our Year-round Community Tennis program as we work hard to increase tennis infrastructure across Canada.
Access to this incredible network will give us the evidence-based data to lobby for the preservation and investments needed to grow tennis participation coast to coast to coast.
We can now better determine the tourism values of non-ticketed events like Craft Revival utilizing data gathering from ActiveXchange, a tool that supports better tourism value determination and helps plan for future growth.
I love the ActiveXchange platform and regularly use the data to guide our strategies across key focus areas. It’s user-friendly and allows us to clearly tell our story. It’s been instrumental in our statewide facilities audit and in conversations with clubs, leagues, councils, state government, stakeholders, and schools. It’s delivered real value and results aligned to our strategic plan. I highly recommend all sports, leagues, councils, and recreation organisations to explore the platform and see the benefits firsthand.
The expansion of the SportWest data strategy for the industry in partnership with ActiveXchange is a critical strategic priority for SportWest and the industry that enables sports to make data informed decisions and better inform clubs, stakeholders, partners and government.
Absolutely brilliant, instantaneous access to user data that eliminates all guess work from evidence-based safety recommendations for community members. This data assists us to make best practice decisions for communities to improve safety in, on and around the water.
It allows us to plan more efficiently for maximum impact of drowning prevention education and safer rock-based fishing from the limited project funds available.
The Future of Softball Program would not have been possible without the support and insight from ActiveXchange. The ActiveXchange Sport platform was the catalyst for us to deliver this project and the assistance provided by ActiveXchange has been invaluable. We also acknowledge and thank the Office for Recreation, Sport and Racing for the grant support and belief in our project, and we are grateful for the collaboration with the City of Onkaparinga.
Movement Data gives us enhanced understanding of the role that sport and recreational infrastructure plays in relation to community outcomes, participation trends, and helps inform decision making from a wider network perspective.
The insights we’ve gained from ActiveXchange’s analysis of our sport, leisure and recreation landscape have provided us with a stronger evidence base with which to make decisions. The team have been great to work with; engaging, accessible and knowledgeable. I look forward to continuing our work with ActiveXchange as we deliver sport and recreation opportunities for our community.
ActiveXchange has been a game-changer for our data intelligence strategy. With you [Charles Marsh - ActiveXchange Head of Partnership & Market Expansion, NA] on board, the expansion potential just leveled up. Excited to see what's next!
By leveraging customer data based on real-time location analytics, we've been able to make more informed commercial decisions. One of the biggest advantages has been identifying specific times and locations where car parking charges would generate significant pushback. With this information, we've successfully adapted our approach - choosing not to charge at certain times - to reduce opposition and maintain public goodwill, all while still meeting our revenue goals. It's become a key tool in our decision-making process.
If you’re looking to leverage data for more informed decision-making or to better connect across your network, please get in touch with our team.
