First, Last, or Most: Let’s Celebrate Being Last
In “First, Last, or Most: Let’s Celebrate Being Last,” I challenge museums to reconsider their focus on being the first or the biggest, and instead discover the value and meaning in being the last. Originally published on my LinkedIn . When it comes to PR, “you’re either the first, the last, or the most.” I don’t know where I picked it up or its origins, but it’s a rule I often repeat and share. Mainly because it’s true. Think about sports: we celebrate the team with the most wins, we bemoan the team with the fewest, and we marvel at athletes with the most three-point shots, passes, assists, and so on. That’s another way to think about the first, last, and the most. The sports analogy only goes so far when considering museums and cultural organizations, as there are no worst museums of a season or a last-place finisher. The analogy also works for museums and cultural institutions, and helps think about inputs and outputs, resources and outcomes. The Metropolitan Museum of Art ...
