Helping the advertising industry drive growth that's better for the planet and better for business.
about us
Ad Net Zero is a voluntary not-for-profit climate action programme for the global advertising industry. Over 280+ supporters worldwide help fund our work to deliver a range of tools, resources, frameworks and education materials. This is geared to help supporter companies embed sustainability into their strategies for increased business resilience and higher growth opportunities.
Ad Net Zero’s five-point Action Plan provides the whole advertising supply chain with a guide, supported by industry solutions, that enables companies to take action. We help our supporters drive their businesses forward with the specialist knowledge needed to reduce the emissions from advertising and businesses operations and unlock the power of advertising to support the growth of more sustainable products, services and behaviours.
about us
Ad Net Zero is a voluntary not-for-profit climate action programme for the global advertising industry. Over 200 supporters worldwide help fund our work to deliver a range of tools, resources, frameworks and education materials. This is geared to help supporter companies embed sustainability into their strategies for increased business resilience and higher growth opportunities.
Ad Net Zero’s five-point Action Plan provides the whole advertising supply chain with a guide, supported by industry solutions, that enables companies to take action. We help our supporters drive their businesses forward with the specialist knowledge needed to reduce the emissions from advertising and businesses operations and unlock the power of advertising to support the growth of more sustainable products, services and behaviours.
ACTION 1
Reduce emissions across Business Operations
Build your employer brand, enhance your competitive offering, future proof your business through increased resilience and higher growth.
ACTION 2
Reduce emissions from Advertising Production
ACTION 3
Reduce emissions from Media Planning and Buying
ACTION 4
Reduce emissions through Awards and from Events
Demonstrate how creative excellence can be intrinsically linked to sustainable progress.
ACTION 5
Encourage More Sustainable Behaviours
ACTION 1
Build your employer brand, enhance your competitive offering, future proof your business through increased resilience and higher growth.
ACTION 2
ACTION 3
ACTION 4
Demonstrate how creative excellence can be intrinsically linked to sustainable progress.
ACTION 5
The Ad Net Zero
Foundational Pathway
We all have a role to play in our commitment to reducing emissions from the advertising process.
The Foundational Pathway serves as a confidential, valuable self-assessment tool on sustainability efforts across a company, and enables benchmarking and more customized insights from Ad Net Zero as a company seeks to strengthen their business and best prepare for the future.
In partnership with PwC, we have designed a set of questions to help us understand the progress your organisation is making across the Ad Net Zero Five Point Action Plan.
Global Media sustainability Framework
The Global Media Sustainability Framework (GMSF) is a voluntary standard developed by Ad Net Zero to help the advertising industry calculate and reduce greenhouse gas emissions from media campaigns. Built on both climate-science and industry best practice, it provides consistent methodologies across Digital, TV, Out-of-Home, Print, Audio, and Cinema. The GMSF enables advertisers and their partners to plan and buy media with environmental impact in mind. It increases transparency, accuracy and progress toward a lower-carbon future. See the GMSF Playbook V1.2 here.
Ad Net Zero supporters
The Ad Net Zero Progress Report
The Ad Net Zero Industry Progress Report, issued to supporters in November 2024, is now available.
The Progress Report includes a snapshot of our supporter progress, and the tools, resources and inspiration for you to measure emissions and transform your business practices today.
What supporters are saying
“As Digital Sustainability is still nascent, we need strong partners that are willing to collaborate, so that together we can develop measurement tools, reduction levers and a clear roadmap towards decarbonization. We have found this partner in Ad Net Zero and look forward to this continued partnership.”
“It is the responsibility of the entire media ecosystem to take bold and collective action in reducing our carbon footprint. Aligning around a standardized framework will help effectively measure, manage, and reduce greenhouse gas emissions across all major media types, paving the way for a sustainable advertising future.”
“Being a member of Ad Net Zero means actively participating in the evolution of responsible media practices. We encourage others in the industry to join Ad Net Zero and help turn the ambition for a sustainable advertising ecosystem into a reality.”
“As Digital Sustainability is still nascent, we need strong partners that are willing to
collaborate, so that together we can develop measurement tools, reduction levers and
a clear roadmap towards decarbonization. We have found this partner in Ad Net Zero
and look forward to this continued partnership.”
Kim Dirckx, Global head of Sustainability, Strategic Partnerships & Innovation, L’Oréal
“It is the responsibility of the entire media ecosystem to take bold and collective action inreducing our carbon footprint. Aligning around a standardized framework will helpeffectively measure, manage, and reduce greenhouse gas emissions across all majormedia types, paving the way for a sustainable advertising future.”
Cheryl Guerin, EVP, Global Brand Strategy and Innovation, Mastercard
“Being a member of Ad Net Zero means actively participating in the evolution of responsiblemedia practices. We encourage others in the industry to join Ad Net Zero and help turn theambition for a sustainable advertising ecosystem into a reality.”
Paul Elliot, Group Director – Global Operations, Ebiquity)
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