YOUR ULTIMATE MARKETING INTELLIGENCE TOOL

now unveiling all brands’ activity
in digital & cross-media worlds

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The Winner
Audience Measurement

Do you know which online video ads were promoted yesterday?
And which brands recorded the highest total video reach among TV, PC and mobile?

Check our publicly available top ranking for selected country!

360 degree look at your competitors’ activity in digital & cross-media

CROSS-MEDIA
AUDIENCE
DUPLICATION

TOTAL REACH
DEMOGRAPHY

VIEWABILITY
IN-VIEW TIME
VIEWABLE REACH 2+

gemiusAdReal is a market intelligence tool revealing all brands’ activities, both in digital and cross-media world. The study allows for in-depth insight of competitors media activity across all three platforms: TV, PC and mobile including not only top application: Facebook, Instagram and YouTube but also web browsers: Chrome, Firefox and others. The comprehensive knowledge about advertising market provided by gemiusAdReal, helps all media-players such as brand owners, media agencies and publishers in better planning their marketing strategies and media-mix optimizing.

Thanks to Gemius’ single-source-fuelled data, gemiusAdReal finally fuses together both worlds of traditional and digital media. It provides a valuable information on total reach duplication of campaigns in all media, as well as incremental reach that was generated by media in relation to the media platform with the highest coverage. What is more, the study allows to analyse the quality of ad contact, thanks to viewability, time-inview and eQ Impressions metrics.

Thanks to the gemiusAdReal, we can evaluate campaigns in terms of cross-media reach of TV and digital. We can also test the scale of synergies between different media channels measuring both their overlap and ability to build an incremental reach. Using the single-source cross-media measurement in Germany across our video planning process, we help our clients to build a competitive advantage.

Florian Teschner

Head of DBI
Havas Media Group

We are very impressed by the gemiusAdReal study. This is the first, long needed, comprehensive approach to the measurement of the online advertising market on a global scale. We strongly recommend this solution to market analysis.

Jakub Gierszyński

Director E-commerce
Decathlon Polska

Additional quality indices available in gemiusAdReal, such as viewability rate, frequency or reach all increase the ability to tailor arguments for internet advertising sales to individual publishers, as well as contribute to increased market transparency.

Marcin Nietrzebka

Market Analysis Department Head
Media Impact Polska

Thanks to the Gemius’ newest cross-media solution we will be able to identify the users reached by our campaigns and hance, better optimize our media planning service. We also have a chance to gain better evaluation approach of the media activities run accross walled gardens ecosystems, such as Facebook and Google’s YouTube.

Łukasz Pytlewski

Analytics and Insight Director
Wavemaker

Thanks to the gemiusAdReal cross-media solution incorporating all media (TV, radio, PC, mobile, with the inclusion of walled gardens ecosystems of Facebook and YouTube), we are finally able to see our Clients’ campaigns in a much-desired helicopter-view.