AdTech Academy

Informed by her background working for agencies, Christine puts the customer's experience first. She is passionate about developing content that helps people in the industry grow to their fullest potential, and her goal is to bring new, hands-on educational content to market. When she's not working, you can find Christine hanging out with her dog Alora or Googling how to keep her plants alive.

Rachel focuses on developing interactive educational content for professionals in the advertising industry. She loves to think creatively when developing new materials to make education and training more engaging. When she's not working, you can find Rachel hanging out with her three kids, two cats, and her pet shrimp.

Hope has spent her career working with the brightest minds in media and collaborating with brands on how to translate their business goals into digital objectives. As a member of the Basis Technologies Learning & Enablement team, she creates activity-centered content, audience engagement, and the sexiest PowerPoints possible. Outside of the “classroom,” Hope lives in the Pacific Northwest, where she is mom to a 14-pound dog named Theo.

With Pam's background in customer success and media buying, she puts the customer's journey and experience first. She is passionate about developing relationships and materials that help customers understand their true potential in Basis. When she's not working, you can find Pam chasing her rambunctious toddler and TikToking the latest air fryer recipes.

With over a decade of experience at Basis Technologies, Kallie's goal is to create a raving fan onboarding experience, crafting new documentation and educational materials to help streamline the onboarding process. When she's not working, you can find Kallie hanging out with her 2-year-old son listening to John Mayer.

Jeff brings a diverse buying background and vertical expertise to every conversation. An attentive representative and innate educator, he ensures users get the most out of Basis. Outside the office, you might see Jeff out on the trail sharing a love of the outdoors with his two young daughters.

As a past Basis user, Chandra understands both the pain points and the wins that come with day-to-day working in advertising. When Chandra's not educating new and current rockstar programmatic buyers, her favorite hobby is taking long walks on the beach with her three dogs!

Haley has spent most of her professional career in the programmatic space. She started off on Basis Technologies' programmatic buying team before eventually moving over to Customer Success. Her goal is to help take the scariness out of programmatic buying! When she's not working, you can find Haley in her garden or taking a Pilates class.

Kelly Poydence first joined Basis Technologies in 2019, bringing along her past experiences as a media buyer and passion for the digital landscape. As a manager of customer success, Kelly partners with Basis clients to drive platform adoption across channels, grow their digital strategies, and exceed campaign objectives. Outside of work, Kelly enjoys going for runs along the Chicago lakefront and traveling to new places with her fiancé.

After over a decade at Basis Technologies, Nell still enjoys the challenges she comes across daily in the ever-changing adtech space. She loves working with her team to introduce new features to customers that help bring efficiencies to their day-to-day lives. When she's not working, you can find Nell bopping around Chicago with her husband and baby or indulging in one of the Real Housewives franchises!

Always asking about the “why,” Hanna's natural curiosity helps her find the best solutions for her customers. A self-described research nerd, Hanna loves digging in with clients, finding key nuggets of data, and brainstorming for thoughtful and actionable insights. When she's away from her desk, you can find her chasing around her four-year-old daughter, planning/going on travel adventures, or enjoying a good movie.

Matan first joined Basis Technologies five years, starting out on the strategy & managed services team before moving over to onboarding, where he trains self-serve & path to self-serve users on all of Basis' features and platform best practices. Outside of work, Matan loves hiking with his rescue pup, traveling, and spending time with his family and friends.

Kevin is part of our Basis Customer Experience team, where he helps our clients develop strategies and optimizations to drive their business toward success. His number one goal is seeing our customers succeed, campaign by campaign. Outside of work, he's always on the hunt for a new restaurant to try in Toronto!

With Alex's background in customer success, she works to positively impact the client experience wherever she can. Alex aims to be an extension of her client's team and is a resource when it comes to all things Basis! When she's not working, you can find her checking new restaurants off her list or attempting to play tennis.

Mike has spent the last five-plus years working alongside Basis customers, helping ensure they are meeting and exceeding their goals. Whether it's getting creative with his team to solve complex problems or thinking of ways he can improve the lives of Basis users, Mike's is focused on delivering the best possible experience for Basis' partners. In his spare time, Mike can often be found mountain biking or using his meat smoker in the Toronto suburbs.