The Freelance WordPress Developer, Alex Walton

Freelance WordPress Developer

Hi, I’m Alex! A Freelance WordPress Developer specialising in building and optimising WordPress & WooCommerce websites.

Helping You Get More From WordPress

As a Freelance WordPress Developer, I’ve seen it all too often — WordPress websites that don’t hit the mark. They’re often slow, bloated, hard to manage — not providing the very results they were built to achieve. Leads, sales, conversions, growth.

The problem? Not WordPress itself, but the process (or lack there of) in building with WordPress.

The solution? A tried and tested process for building quality WordPress websites. Not a one-size-fits-all approach, but a flexible process that’s built around you and your needs. With over 8 years of experience and 50+ successful WordPress launches, I’ve refined a process that works.

WordPress Development

I build fast, results-driven WordPress websites, tailored to you. From launching brand new sites, to transforming an existing one, my focus is always the same — clean code, a user-focused design experience and measurable outcomes. I never use any off-the-shelf themes, or heavy page builders, using trusted plugins sparingly and writing custom plugins where needed.

Having worked with WordPress for over 8 years and launched more than 50 websites, I’ll build a website that helps you grow.

WooCommerce Development

I build powerful WooCommerce stores that convert users to customers. No matter the size of your catalogue, every store is tailored to you, without bloated plugins or unnecessary extras. Every build is optimised for SEO and accessibility from the start. Need complex functionality? That’s covered too.

Product setup, checkout flows, payment gateways, shipping options, and performance — all carefully considered and handled efficiently.

WordPress Consultancy

I help you make informed decisions with WordPress. Not sure if it’s the right platform for your project, or unsure how to get the most out of it? I’ll examine your needs and goals, then provide clear, actionable advice to guide your next steps — so you can move forward with confidence.

WordPress Speed Optimisation

I make WordPress websites lighter, faster and more efficient. Trimming bloated code, cutting down heavy plugins and fine-tuning your setup. Not simply adding a caching plugin and calling it a day. Every change is carefully actioned, with a measurable audit provided so you can see the impact.

A faster site means stronger search signals and happier users — both key to having your website help you grow.

WordPress Technical SEO

I optimise WordPress websites from the ground up, fixing technical issues that hold back search performance. Looking into site structure, schema, Core Web Vitals and user experience — each optimisation is performed with best SEO practices in mind.

A stronger foundation for better rankings, more traffic, and steady long-term growth.

WordPress Troubleshooting

I fix WordPress issues quickly and reliably — from plugin conflicts and theme errors to broken layouts and update failures. WordPress Troubleshooting handled with attention and care.

Ensuring your WordPress website stable, secure, and performing at its best is what I do.

WordPress Hosting

I offer hosting packages tailored to your WordPress website’s needs. No overpaying, no underperformance. Each package is designed to handle varying levels of traffic and website resource demands.

Every plan is optimised for speed, security, reliability, and includes automatic updates — so your site runs smoothly in the background, with no input required from you.

Why hire a Freelance WordPress Developer?

There are many benefits to hiring a Freelance WordPress Developer. You deal with me directly, without anyone in the middle. That means I know your project inside out, and more often than not, can provide assistance on the spot.

As a freelancer, my overheads are lower than that of an agency’s — and that’s reflected in the price.

I specialise in WordPress (over 8 years’ experience, 50+ sites delivered), rather than being a “jack of all trades.”

But most importantly, I focus on results and making sure your website delivers a real return on investment.

Working Across London and the UK

I work remotely with clients all over the UK without a hitch. That said, if you’re local to me, I’m always up for a coffee — it’s on me!

Need Help With WordPress?

I can help you get the most out of WordPress. From new sites and redesigns to SEO and technical support. Book a free call and let’s talk about your project.