Ruby Raut is the multi-award-winning founder and CEO of WUKA, the UK’s leading reusable period care brand. Born in Nepal, Ruby experienced menstrual stigma firsthand, which shaped her lifelong mission to end period shame, poverty and plastic waste. After moving to the UK and studying environmental science, she launched WUKA in 2017 from her living room. Ruby also led the successful campaign to remove VAT on period underwear, changing UK policy and improving access to sustainable period care