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Welcome to AMEC’s News Archive. Here is the latest news focuses on providing information, knowledge sharing and best practice.

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Watch the AMEC AI Day 2025 London Sessions On‑Demand

Watch the AMEC AI Day 2025 London Sessions On‑Demand AMEC…
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Insights from From If‑Then to What‑If: Rethinking Communication Measurement, AI & Social Value

Rethink how you measure communication impact with this dynamic…
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Why broadcast still matters: The psychology behind audiovisual influence

If you’ve ever caught yourself humming an old advert jingle,…
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Modern Measurement Demands Better Intelligence

By Antony Cousins, VP Product, Meltwater | Tech Hub Co-Chair,…
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Inside the Black Box: What our LLM pilot revealed about brand reputation in the age of AI

Large Language Models (LLMs) are increasingly moving from experimental…
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Call for Speakers Now Open – 2026 AMEC Global Summit

Theme: Intelligence Applied – Communicator Excellence for the…
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What if measurement wasn’t just about proving success – but about enabling strategic doubt?

By Ana Adi and Thomas Stoeckle AMEC’s Measurement Month…
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Integrating Generative AI as a “Stakeholder” in Public Relations

1.  The Big Idea  Public Relations, at its core, is about…
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 Call for Speakers – AMEC Global Measurement Summit 2026

AMEC is delighted to announce the Call for Speakers for the 2026…
Jon Meakin Talking Point

Measuring What Matters: Why the AMEC Framework Still Belongs in Every Organization—Big or Small

Measuring What Matters: Why the AMEC Framework Still Belongs…
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Celebrating Excellence in Communication Measurement!

The AMEC Global Communication Effectiveness Awards 2025 brought…
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AMEC Member Ballots Open – Elect Your 2026–2027 Board Representatives

Elections to the 2026 - 2027 AMEC Board of Directors – Ballots…
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The 2025 AMEC Awards Shortlist Is Live – See Who Made It!

The Wait Is Over! We’re thrilled to announce the shortlist…
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Why Study the AMEC Diploma? Insights from the Overview Session

Explore why study the AMEC Diploma in Communication Measurement can enhance your career and strategic communication impact.
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Why Stand for the AMEC Board? Insights from the Elections Town Hall

Thinking about stepping into a leadership role at AMEC? The recent…