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| Definition | : | Word Of Mouth |
| Category | : | Regional » Community |
| Country/ Region |
: | Worldwide
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| Popularity | : |
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Word of mouth (also known as viva voce) refers to oral communication and the passing of information from person to person. Storytelling is the oldest form of word-of-mouth communication where one person tells others of something, whether a real event or something made up.
The full form of WOM is Word Of Mouth