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NEW PRODUCTS YOU NEED IN YOUR ROUTINE →

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Black History Built This Category

from innovation to influence
Full Stop ▸
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Get The Formaldehyde Out

a known carcinogen is legally used in hair products. It’s time to finalize the ban
Demand FDA Action ▸
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BECOME AN AMP BRAND

clean + conscious beauty welcome
I WANT IN! ▸
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Your New Favorite Starts Here

tried, tested, and truly adored
Explore Bestsellers ▸
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SWEET DREAMS...

are made of mouth tape, earplugs, and magnesium
DRYFT OFF TO SLEEP ▸

New Loves MEET Fan Faves

FROM EMERGING CLEAN BEAUTY BRANDS TO TRIED-AND-TRUE BESTSELLERS, FIND YOUR NEXT OBSESSION

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NEW

Rejuvenating Oil Serum 1 oz.

Yemi Cosmetics

$47.99

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NEW

Detoxifying Clay Mask With Aloe Vera & Oatmeal 3 oz.

Yemi Cosmetics

$31.99

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NEW

Ultimate Foam Cleanser With Aloe Vera & Rose Water 6.76 oz.

Yemi Cosmetics

$39.99

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NEW

Dryft Sleep Essentials Kit

Dryft Sleep

$31.99

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BEST SELLER
NEW

Daily Glow Vitamins For Glowing Skin & Healthy Hair 30 servings

Mela Vitamins

$39.99

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NEW

BHA Away Cleanser Petal With Salicylic Acid - 30 count

Wanderluxe

$27.99

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NEW

Driftwood Bloom Scented Candle 11 oz.

Olive & Fig Apothecary

$57.99

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NEW

Crimson Oud Scented Candle 11 oz.

Olive & Fig Apothecary

$57.99

NEWBIES

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BEST SELLER
NEW

Daily Glow Vitamins For Glowing Skin & Healthy Hair 30 servings

Mela Vitamins

$39.99

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BEST SELLER
NEW

Glow Up Gold Signature Edge Brush

On The Edge Baby Hair

$11.99

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BEST SELLER
NEW

10% Glycolic Exfoliating Treatment Tonic 6 oz.

skin magic
5.0 (25)

from $7.99

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NEW

Recondition Barrier Cream 1.69 oz.

Enudium
5.0 (2)

$63.99

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BEST SELLER

The Condish Protein-Free Conditioner 8 oz.

OrganiGrowHairCo
4.9 (65)

$20.99

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BEST SELLER

Growpoo Clarifying Shampoo 8 oz.

OrganiGrowHairCo
5.0 (63)

$20.99

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BEST SELLER
NEW

Perkies Petals Reusable Nipple Covers (in 3 shades)

Perkies
4.9 (81)

$24.99

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BEST SELLER

Daily Essential Multivitamin for Women 30 servings

Mela Vitamins

$39.99

BEST SELLERS

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Meet The New Class

FROM SLEEP SOLUTIONS TO SUSTAINABLE SCENTS, DISCOVER BRANDS THAT ARE REDEFINING CONSCIOUS BEAUTY

SHOP ALL
YA-MAN

YA-MAN

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C&D Beauty

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Yemi Cosmetics

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Amola

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Afrigarnics Skincare

Olive & Fig Apothecary

Olive & Fig Apothecary

a deeper look

CURB APPEAL IS GREAT, BUT THE INGREDIENTS LIST IS WHERE IT'S AT. HERE ARE SOME OF OUR FAV FORMULAS.

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Stretch Good Body Oil

Sistine

$39.00

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NEW

Dryft Sleep Essentials Kit

Dryft Sleep

$31.99

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NEW

Enchanted Fragrance Oil 15 mL

Bobbie Miche
5.0 (5)

$34.99

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Glow Lock Setting Spray 3.38 oz.

C&D Beauty

$37.99

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NEW

Florae Beauty SANA Hair Oil Serum 1.7 oz.

Florae Beauty

$44.99

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NEW

Jamaican Black Mint & Rosemary Scalp and Hair Elixir 2 oz.

LushUs Hair

$24.99

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NEW

More Moisture Cream 8 oz.

Bask And Bloom Essentials

$21.99

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NEW

Patch De-Puff Eye Mask

Enudium

$19.99

Private Island Body Oil 3.4 oz.

Private Island Body Oil 3.4 oz.

$34.99
Private Island Glow Serum 3.4oz

Private Island Glow Serum 3.4oz

$39.99

High-Performance Body Ritual

This is more than bodycare. It’s a curated daily ritual powered by clean science, purposeful ingredients, and cultural intention.

Shop BWG's Collection
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High-Performance Body Ritual

This is more than bodycare. It’s a curated daily ritual powered by clean science, purposeful ingredients, and cultural intention.

Shop BWG's Collection
Private Island Body Oil 3.4 oz.

Private Island Body Oil 3.4 oz.

$34.99
Private Island Glow Serum 3.4oz

Private Island Glow Serum 3.4oz

$39.99
Best Body Butter, Love the subtle coconut scent and keeps my skin soft and moisturized all day.
– Lauren C.
Pretty Nicky 100% Natural Whipped Body Butter 8 oz.
Pretty Nicky 100% Natural Whipped Body Butter 8 oz.
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