What are the key challenges facing Market Intelligence teams?
AMPLYFI’s AI-Powered Market Intelligence helps teams across organisations tackle several modern Market Intelligence challenges:
Waves of Disruption
The climate crisis, conflict, technology, populism, all are rapidly changing the global business landscape and challenging leaders to have more agile, but also more precise strategic views. AI-Powered Market Intelligence is an unlock for this external knowledge capital, allowing for decisions to be formed and reformed, with higher confidence levels.
Read more about disruptive technologies here >
Information Overload
Operationally, knowledge workers (anyone who uses a computer) are struggling with more and more information and taking longer to search, refind and retrieve what they need from bloated internal and external networks. A solution lies in AI-Powered Market Intelligence, which can support these users to follow better organisational practices, whilst providing smart tools to query content and prompt them with interesting changes, saving huge amounts of time.
Read our Information Overload Insights Report here >
Trust in Content
A consequence of information overload is that decision makers at every level are more reliant on specific “trusted” sources – whether validated or not as they cannot afford the cost of validating or gathering information from a broader base. Tools like AMPLYFI’s AI-Powered Market Intelligence can help both to capture value from these trusted sources with less effort, whilst also presenting alternative sources, information and analysis, to ensure rigorous thought, with less effort.
Read our Insight Report into Trustworthy Content here >
Reliable AI Solutions
Generative AI (Gen AI) has changed the world, however, every user who experiences a Gen AI tool faces the challenge of trusting its answers. Particularly broader, consumer focused tools are built to offer creative solutions to anything from booking a holiday, to baking a cake. AI-Powered Market Intelligence tools like AMPLYFI focus on replicating the reliability of an Analyst, forgoing the creative elements of Gen AI, to leverage summarisation and causation analysis, always backed up by evidence.
Read our report into Trustworthy AI here >
What is the Business Case for Market Intelligence?
AI-Powered Market Intelligence platforms enable a new approach to the business case for Market Intelligence. Previously siloed capabilities can be more integrated, personalised and pro-active in their usage across the organisation. Specifically the AI-Powered Market Intelligence can be driven by:
Increase Operational Performance
Supporting teams that generate revenue, deliver solutions, manage risks, or define strategies to make better decisions using insights from AI-Powered Market Intelligence – all without cost increases.
Read more about how to build a business case for Market Intelligence here >
Reduction in Outsourcing
Reducing the costs of solutions that “don’t quite fit” the exact requirements, by using new AI-Powered Market Intelligence capabilities to reduce the effort of self-serving.
Read more about how to structure Market Intelligence resources here >
Improved Inhouse Capabilities
Where insourced teams and tools exist, optimising their speed, quality and breadth using AI-Powered Market Intelligence tools that emphasise their strengths, whilst ensuring minimum quality standards are met for any new areas.
Read more about Market Intelligence frameworks here >
What is the Future of Market Intelligence?
AMPLYFI is at the cutting edge of building AI-Powered Market Intelligence solutions. However, this is very likely the start, rather than the end of the journey. We anticipate rapid developments in several areas over the coming years:
Broader Content
AMPLYFI provides access to over 400bn pieces of unstructured content, blogs, webpages, documents, journals, social media… but this is just the tip of the iceberg, with huge amounts of valuable content emerging every second. We anticipate AI-Powered Market Intelligence to become the key way to organise organisational information, in the same way Business Intelligence organises the data.
Read more about AMPLYFIs content here >
Faster Analysis
While new AI capabilities are impressive, AMPLYFI combines both more traditional and structured Machine Learning, with more cutting edge Generative AI. We believe that organisations need more reliable AI tools and we are investing heavily in bringing these tools to market, without compromising their ability to analyse.
Read more about Generative Research here >
Deeper Insights
While AI tools and users are already smart, we are at the beginning of AI Agents truly solving deep, reasoning based challenges within AI-Powered Market Intelligence. Doing so will take more investment, both in terms of platform development, but also on the part of organisations to integrate these tools into their workflows.
Read more about Automated AI Reports here >
System Integrations
AI-Powered Market Intelligence can only be valued by the impact they have on decisions. Currently tools are generally used by humans, to augment their workflows, but a future state could include machine to machine transactions, with proprietary algorithms requesting insights, then using this information to change their decisions or workflows to be more optimal.
