Aparelho Studio

Panorama Art Adivisory

A triumph of subtlety and a beautiful demonstration of how art and design can work together, our rebranding for Panorama articulates a visual language that combines tradition with contemporary energy. We developed the brand identity, digital presence, and comprehensive collateral. The choice of a vivid orange as the core brand color introduces a controlled vibrancy, serving as a counterpoint to an otherwise restrained aesthetic.

Credits

Typography plays a central role in this dialogue. IM Fell introduces historical continuity and intellectual gravitas rooted in early print traditions, while Favorit brings contemporary precision and clarity. Together, they create a deliberate tension between past and present, reinforcing Panorama’s position between art history and contemporary practice.

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Aparelho Studio

Felipe Nogueira, Guilherme Boavista, Felipe Barbosa, Lucas Pires Giovanna Bins & Julia Mariá

Panorama Art Advisory

João Paulo Siqueira & Maria Antonia Ferraz

Dom Maria

We explored the intersection of tropical elegance and casual luxury to shape Dom Maria’s brand, visual identity, and digital presence—developing a complete ethos that spans imagery, storytelling, and tonal direction, and extending it into a refined e-commerce experience where intuitive flows, product clarity, and immersive art direction bring the brand’s sophistication to life online, for this Brazilian sparkling wine brand.

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“A limited-edition, vintage bubbly made without added sulfites, speaks to a younger generation with its naturalist approach and chic, minimalist.”

Vogue Magazine

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Aparelho

Felipe Nogueira & Guilherme Boavista

Dom Maria

Osklen Digital Flagship

Osklen, Brazil’s largest luxury fashion brand, partnered with us to rethink its digital flagship. Grounded in the brand’s ethos and three decades of cultural relevance, yet oriented firmly toward what comes next, the project translated its point of view into a next-generation e-commerce experience—precise, fluid, and consistent across all devices—setting a new benchmark for online fashion retail in the Americas while delivering measurable gains in conversion and sales volume.

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Impact

Coversion Rate

+ 120%

AOV

+ 33%

Within just two months of launch, Osklen saw conversion rates increase by over 120%. With more than 10,000 SKUs and hundreds of millions in annual revenue, the brand is now on track to achieve in roughly two and a half years what was originally planned for five: quadrupling its online sales.

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Aparelho

Felipe Nogueira, Guilherme Junqueira, Giovanna Bins, Renata Sá, Felipe Barbosa, Pedro Soares

Osklen

Oskar Metsavaht, Christian Kós, Juliana Taboaço, Vitinho, Felipe, Pedro, Juliana Suassuna,

Press & Awards

Latin American Design Awards

Gold, Digital. 2025

Awwwards

Site of the Day

The Brand Identity

Feature, 2025

Haigh 10 Years

Haight Clothing commissioned Aparelho Studio to develop the creative direction and editorial design of a commemorative book celebrating the brand’s 10-year journey. Conceived as more than a retrospective, the project explores editorial design as a narrative device, using image, sequence, and materiality to construct a cohesive visual memory of Haight’s universe and the atmospheres that have defined its trajectory.

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One of the main challenges was organizing a decade of campaigns into a continuous narrative without relying on chronological order or explicit temporal markers. To address this, artificial intelligence was used to analyze and sort the full image archive based on chromatic values. This process enabled the team to identify visual affinities across different years and collections, allowing images to be sequenced by color, atmosphere, and tonal resonance rather than by date.

This chromatic logic was extended into the material design of the book. The book edge echoes the red stripe created for the 10-year capsule collection, transforming the object itself into a graphic expression of the narrative.

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Aparelho Studio

Felipe Nogueira, Guilherme Boavista, Giovanna Bins, Lucas Pires, Felipe Barbosa, Julia Mariá & Carolina Froes

Haight Clothing

Mah Franklin, Nina Amarante , Lorena Chifarelli, Marianna Guinle & Lara Walverde.

Cãna

Cãna reframes cachaça within an ultra-premium context, honoring its cultural lineage while moving beyond the conventions that have historically defined the category. We shaped its strategy, packaging, campaigns, and digital presence through a long-term collaboration, articulating a precise and restrained system informed by contemporary luxury codes and Brazilian cultural nuance.

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The visual identity translates this ambition with precision and restraint, references to tropical culture surface quietly rather than as overt signifiers, allowing the brand to feel grounded, contemporary, and unforced.

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Sharpi AI

Sharpi uses AI to reimagine the entire B2B sales cycle. Building on LLMs and extended by proprietary algorithms, the platform processes millions of pre-transactional and commercial requests every day, interpreting fragmented data and actively intervening in high-stakes conversations between buyers and sellers. We translated this intelligence into a generative particle identity paired with a flexible bitonal palette, designed to adapt across different entry points, contexts, and levels of knowledge.

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Aparelho Studio

Felipe Nogueira, Guilherme Junqueira, Giovanna Bins, Felipe Barbosa, Lucas Pires & Carol Fróes

Sharpi

Alexandre Philippi, Kim Rawicz, Pedro Soares, Letícia Lanfredi

Cedilha Bar & Le Cornichon

As part of our long-term partnership with Cedilha, we developed the visual communication for a one-night encounter with the French brasserie Le Cornichon. Conceived as a temporary intervention in the city, the project reinterpreted a familiar weekend scene in Rio de Janeiro—a beach flag crossing the sky—through a contemporary design lens.

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Using Dinamo’s Diatype as the central typographic element, the flying banner transformed naïve, vernacular form of urban communication into a striking announcement, balancing informality and precision. More than promotion, the piece acted as a shared visual gesture between cultures, marking the encounter of food, music, and nightlife in a single, ephemeral moment.

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Team

Felipe Nogueira, Guilherme Boavista, Giovanna Bins, Lucas Pires, Felipe Barbosa, Carolina Froes

Special Thanks

Dinamo Typefaces, Bertrand Chauveau & Paul Luciehn