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Insights Today

Games Unwrapped More Downloads, Fewer Dollars in December – The Top Mobile Games in the World

The highest-earning titles made $32M less than in November, but first-time downloads were up 16M during the gift-giving season. Read what other factors impacted the games category in the final month of 2025.


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Videos 5 days ago

Is Your ASO Ready for 2026? App Store Optimization Q&A

Deep-dive ASO Q&A with Ariel covering 2026 algorithms, keyword focus, localizations, Apple Search Ads, ratings, and category strategy.


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Insights Jan. 2

Meta's Mega Acquisition of Manus AI Isn't Just About The Tech

Meta didn't buy Manus AI for the tech. They bought the competitive moat money can't replicate.


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Insights 12/27/25

ChatGPT Crosses $3 Billion in Mobile Revenue, Cementing AI's Paid Future

Less than 3 years after launching its mobile apps, ChatGPT has reached $3B in consumer spending. Here's how OpenAI turned curiosity into commerce.


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Insights 12/24/25

Game Revenue Growth Reversed in November - The Highest Earning Mobile Games in the World

Mobile game revenue fell $100M in November as top earners took a hit, but the long tail grew $45M. See which games dominated earnings and what's driving the shift.


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Insights 12/24/25

Top Game Downloads Rose 9% in November - The Most Downloaded Mobile Games in the World

Block Blast topped mobile game downloads in November as the rest of the chart saw heavy movement.


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This Week in Apps 12/19/25

This Week in Apps - AI Is Everywhere

#264 - ChatGPT and Gemini dominate app downloads while top earners stay sticky. Plus: ByteDance's Hypic threatens photo editors and more.


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Insights 12/19/25

The Battle for AI Supremacy - The Most Downloaded Apps in November

I crunched the numbers and ranked the most downloaded mobile apps in the world. November's ranks didn't change who's on ...


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Insights 12/19/25

Oh So Sticky! The Highest Earning Apps in November

November was an interesting month in terms of earnings. Almost unique. It's not because a new name came out of nowhere t...


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Insights 12/19/25

ByteDance's Hypic Is Coming for the Photo Editing Market

By now, everyone knows about CapCut, the video editing app from TikTok's parent company, ByteDance, that became the lead...


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Insights 12/19/25

React Native's New Rival Is Quietly Eating Its Lunch

I keep writing about AI because it's pretty much everywhere at this point, so let me look at something else that's also ...


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Insights 12/19/25

Snapchat Cracked the Code: How It's Making More With Fewer Users

Looking at Snapchat's revenue trend, it's very clear something snapped (pun intended), and Snap really figured out monet...


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This Week in Apps 12/5/25

This Week in Apps - A New Era for Shopping Apps

#263 - Whatnot's 541% Black Friday surge, App Store's biggest year for shipping in nearly a decade, LinkedIn's $1B milestone, X's revenue stall, and Home Assistant's explosive US growth.


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Insights 12/5/25

Black Friday Download Trends Signal a New Era in Mobile Shopping

Black Friday felt different this year. Not bad, with US downloads in the Shopping category rising 10 in November vs. las...


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Insights 12/5/25

The App Store Just Logged Its Biggest Release Year in Nearly a Decade

After years of decline, 2025 marks a dramatic reversal: the App Store is experiencing its biggest wave of new app releas...


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Insights 12/5/25

LinkedIn Leaps Towards a $1B Year

While most social media platforms chase engagement metrics and struggle with monetization, LinkedIn has quietly become t...


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Insights 12/5/25

X's App Revenue Rose 48% in 2025 Despite Growth Challenges

It's time for my monthly check-in on (https://appfigures.com/reports/app-profile?iduazG5Ecw)[X]'s mobile revenue, and th...


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Insights 12/5/25

The App That's Leading The DIY Smart Home Revolution

While tech giants like Google, Amazon, and Apple dominate the smart home market with closed ecosystems, an open-source a...


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Videos 12/4/25

AI Tactics Top Subscription Apps Use for Growth w/ Phil Carter

Deep dive with Ariel and Phil Carter into how top subscription apps use AI for value creation, delivery, and capture to grow revenue.


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Videos 11/27/25

How to Steal Your Competitor’s App Strategy (Legally)

Learn how to legally reverse-engineer your competitors’ app strategies using real data: performance, audience, keywords, tech stack, and more.


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This Week in Apps 11/21/25

This Week in Apps - The Battle for Your AI Subscription

#262 - ChatGPT's continued dominance, AI revenue records, music streaming's quiet revolution, and why paid apps are dead in 2026.


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Insights 11/21/25

ChatGPT Earned WHAT? - The Highest-Earning Apps in October

I ranked the highest earning apps in the world in October and I'm happy to share, app revenue rose in October. Yes, Tik...


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Insights 11/21/25

ChatGPT's 10-Month Reign Continues - The Most Downloaded Apps in October

I crunched the numbers and rounded up the most downloaded apps in the world for October and the trend that started back ...


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Insights 11/21/25

AI Apps Break Revenue Records (And It's Not Just ChatGPT)

It feels like everything interesting in the app world is centered around AI right now it's because that's not wrong. AI ...


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Insights 11/21/25

The Music Apps You're Not Using Just Hit $106M

While Apple Music and Spotify battle it out for supremacy, a quieter revolution is happening in music streaming. Non-tra...


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Insights 11/21/25

Is There a Reason To Ship a Paid App in 2026?

Short answer. No. I recently said that on LinkedIn and got a ton of comments. Those who tried agreed while others said ...


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