The New Fine Wine Consumer
An international, mixed-method study investigating changing patterns of exposure, education, and engagement among fine wine consumers under 40.
Conducted across London, Paris, New York, Hong Kong, Singapore, and Shanghai, The New Fine Wine Consumer combines expert interviews, trade insight, consumer surveys, focus groups, and behavioural observation to trace the journey from first encounter to long-term engagement.
Now Available to Areni Insiders.
Conversations With Impact
Areni Global’s podcasts bring together industry leaders, academics, and innovators to examine the forces shaping the fine wine sector. Each series explores the intersection of shifting consumer behaviour, global economics, and cultural change, offering practical insights for producers, trade, and policymakers.
Popular Series
- Areni Live Sessions – Recorded from panels, roundtables, and on-location case studies, these episodes put you in the room for high-level discussions on the future of fine wine.
- New Consumers, New Narratives – Host Pauline Vicard speaks with leading thinkers on how the industry can attract and engage the next generation of wine drinkers.
Areni Global Events 2025–2026
Where the fine wine world meets to shape its future. From high-level debates and strategic workshops to flagship gatherings in global capitals, Areni Global events put you in the room with the people making the decisions that matter.
Become a Member
Join a global network of fine wine leaders shaping the industry’s future. Areni membership gives you access to insights you won’t find anywhere else, invitations to high-level conversations, and connections that turn ideas into action.
Strategic Intelligence
Access original research, market analysis, and expert commentary to help you anticipate change and make informed decisions.
Exclusive Events
From focused roundtables to flagship gatherings, take part in discussions that define the agenda for fine wine.
Global Network
Connect with producers, distributors, academics, and policy leaders from across the value chain, building relationships that open new opportunities.
Research That Shapes the Future of Fine Wine
Our publications bring together original research, global expertise, and practical insights to help the fine wine industry navigate complexity and change. From deep market analysis to in-depth thematic reports, each publication is designed to inform strategic decision-making and spark informed dialogue.
Featured Publications
Research and Analysis by Topic
Areni Global’s research and commentary cover the most pressing themes shaping fine wine today. Explore our latest articles, interviews, and reports by topic.
Defining Fine Wine
Defining what fine wine means is central to the future of the industry. Areni Global uses this platform to encourage the wine world to examine how it understands quality — and the responsibilities that come with it.
Our research provides clear insights and recommendations to help the global fine wine sector make informed decisions, both individually and collectively.
Fine Wine Production
Addressing climate change is one of the most pressing challenges we face today. Our research examines the vital connection between soil and plant health, assess practices, policies and innovations – in both vineyards and cellars – aiming to mitigate climate change while focusing on wine quality, and defines what excellence in vine growing and winemaking means today and tomorrow.
Fine Wine Distribution
Areni Global researches fine wine distribution systems and value chains. We examine trade policy, logistics, national distribution models, and new approaches in both on-trade and off-trade channels.
Our work spans mature and emerging markets, to offer clear, actionable strategies for effective and profitable distribution as markets evolve.
Fine Wine Consumers
Areni Global provides original research, data, and analysis on fine wine consumers, set within their global social and cultural context. We offer practical insights into how to understand, reach, and engage this audience.
Our work supports wineries, distributors, retailers, and trade organisations in navigating the dynamics of the global fine wine market and developing effective strategies.
