LinkedIn is a powerful tool for amplifying your company's brand and establishing your company and subject matter experts as thought leaders. But using LinkedIn as a channel can be unintuitive and expensive.  In this session, LinkedIn advertising and content expert Anthony Blatner discusses how to use LinkedIn to create impactful .

Ideal for: Company thought leaders, Sales & Marketing Leaders, and CEOs/Founders

Join to discuss:

• How to customize LinkedIn post and profile settings to maximize thought leadership impact
• How "thought leader" ads from personal profiles work
• The minimum audience size for highly-targeted LinkedIn ads
• When you should use click-based ads vs. lead-based (sign-up) ads
• When to put the LinkedIn insights tag on your website
• How new AI tech is impacting LinkedIn