Discovered Podcast

DISCOVERED is a product discovery podcast from Athos Commerce, featuring conversations with the brightest minds in ecommerce. DISCOVERED continues to explore what drives smarter product discovery and profitable growth—through AI, search, merchandising, and modular commerce strategies.

Part of the broader DISCOVERED community—including events, media, and more—the podcast brings together digital leaders, partners, and practitioners to share real-world insights, not just theory.

If you’re building for performance, this is where the conversation starts.

Episode 1: What Retail Teaches You About Running a DTC Brand

Join Andra Muntean, Senior Marketing Manager at Athos Commerce, as she talks to Howard Sobel, former COO and Systems Integrator at Fifty Flowers. Howard brings a unique perspective from his years working across mass and specialty retail (Walmart, Target, Costco) to the world of Direct-to-Consumer (D2C) e-commerce.

Episode 2: The Real Rise of Social Commerce

Join Andra Muntean, as she talks to Dave Morrissey, a growth and culture consultant and author of Grow Like a Tech Company. Dave brings a sharp perspective from his years working across major platforms like Facebook and TikTok, where he led retail and ecommerce partnerships.

Episode 3: Is Your ROAS Lying to You?

Join Andra Muntean as she talks to Jacob Bennett from Addesu about connecting clicks to real business value. Jacob challenges the industry’s reliance on ROAS, explaining why it often tells a limited story that misses complex customer journeys.

They discuss why “fire and forget” is a dangerous myth in paid media and why brands must now act as content machines, feeding algorithms with massive volumes of diverse creative. Finally, they explore how to use your CRM as a source of truth for predictive personalization and why getting the basics right is the key to long-term profitability.

This episode is essential for marketers ready to move beyond vanity metrics and build a disciplined, outcome-focused strategy.