Blog
Join us in conversation on the topics we believe matter...to our industry, our city and our society.
If there is one thing communicators should be preparing for in 2026, it is this: the fundamentals of visibility are changing. AI is no longer a tool you occasionally tap into. It is becoming an ecosystem that sits between brands and the people trying to understand them. GEO is no longer something to experiment with; […]
Earlier this year I shared a roundup of podcasts that were keeping me company, and since then, I’ve added a few new ones to my rotation. They’re different in tone and topic — from legal analysis to NFL commentary — but each one offers something unique that keeps me coming back. Two Angry Men Hosted […]
One of the best parts of my job these days is continually meeting people who are true experts in their fields — the kind of leader who can light up a room when they start talking about the thing they know best. Whether it’s an engineer explaining a design breakthrough, a doctor sharing a patient […]
While the world of AI and generative content has flipped the script on many traditional ways of doing business and removed roles and responsibilities previously done by skilled professionals, one area that is emerging with an increasingly important supporting role is PR. Google and other search engines have long held the power when it comes to SEO but there is suddenly a […]
Thought leadership works best when it’s more than a buzzword. It’s a strategic PR effort designed to position your brand — and the humans behind it — as voices of authority, clarity, and forward-thinking. But what does a great thought leadership campaign look like from start to finish? Here’s our guide to building a winning […]
The hospitality world is always evolving but in 2025, the shift is more about meaning than novelty. Travelers are craving connection, experience and values alignment. Hospitality brands that understand this are rewriting the rules of PR. Here are five trends we’re seeing in hospitality PR right now: 1. Local Storytelling Wins Forget the broad strokes. […]
May has always been a meaningful month in our family. Obviously, Mother’s Day is this month, but for us May is the sweetest because both of my daughters celebrate their birthdays. It’s a month that invites reflection, celebration and a bit of nostalgia as I think about all the moments we’ve shared, many right here in […]
There’s no shortage of great podcasts out there, but a few gems really rise to the top of my queue. Whether I’m getting ready in the morning, commuting to work or making dinner, these five shows have been keeping me company, sparking fresh ideas, and yes, occasionally making me laugh out loud. Here’s a mix […]
Thought leadership isn’t just about being smart — it’s about being seen as smart in the right places. Whether you’re trying to land an op-ed, podcast interview, or byline in a top-tier outlet, your pitch needs to do more than explain what you know. It needs to tell a story that connects your expertise to […]
As March rolls into the distance, I’m thinking back about my favorite month of the year that has the distinct honor of including “spring break.” Question: Once our kids are grown and out of the house, do we still get to use this time as excuse to sneak away somewhere sunny? Yes, absolutely and we shall. My […]
