WE ARE BASED AGENCY

Tired of the Runaround?
So Are We.

Stop waiting weeks for confusing reports and vague revisions. We give you clear, real-time insights — showing exactly how many leads you’re getting, and where they’re coming from. No fluff, no guesswork.
Here’s What We’ve Done for Clients Like You:

246%+

Average Traffic Increase

80,000+

Leads generated

$1,000,000+

Client Ad spend managed

Drop your URL. We’ll show you what we can do — and how fast we respond.
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About Based Agency

Based Agency is a digital marketing agency based in Lexington, KY with nationwide reach. Since 2016, we have specialized in creating robust and responsive websites. Focused on service-based businesses across the U.S., we focus on transparent, data-driven solutions that drive customer traffic and dominate local markets. Our team is dedicated to transforming every marketing dollar into measurable results. Our commitment to transparent, straightforward, data-driven solutions sets us apart from other agencies. When businesses need digital success, they trust Based Agency.

100% in-house

Expert support from our 100% in-house with 15 years experience in design, SEO, marketing, & security.

Advanced Attribution

Our monthly reports focus on the real ROI that the marketing efforts are bringing to your business, instead of fluffy feel-good analytics.

Responsiveness

Our agency responds to every request within minutes, and completes most revisions within a couple of hours. If you want to test out our responsiveness, feel free to fill out our request for proposal form!

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Based Agency Difference

While other agencies are busy assigning a CSR rep to you that has no clue what is actually going on with your business, we give you access to every member of our team that is working with you. Give us a call or shoot us a text at any time with any questions you have!

With Based Agency

Attribution

Know exactly what’s working

Transparency

You can expect full visibility into everything we do for your business

Responsiveness

We are always here when you need us and don’t hide behind submission forms or email

Track Record

Our results speak for themselves and we are committed to your success

Confidence

You will have all the data we have to make informed decisions

Attribution

No vague dashboards or mystery metrics here. You’ll see every lead, where it came from, and what’s actually driving results, whether it’s ads, SEO, or social. We give you full visibility, so you can make smart decisions without digging through technical noise.

Transparency
  • Receive detailed monthly reporting.
  • See a clear breakdown on all tasks we’re working on.
  • Track the progress of our monthly goals for you.
  • Understand the ROI your marketing delivers. 
Responsiveness
  • Emergency requests are acknowledged within 60 mins, 24/7/365.
  • Basic website updates and revisions are completed in 1 business day.
  • You have direct, multi-channel access to your dedicated point of contact.
Simplicity
  • Stay informed of results without having to become a marketer.
  • We make the process as simple and hands-off as you want.
  • Your marketing efforts are streamlined – removing the guesswork and complexity.
Track Record
  • No long-term contracts—our results keep clients coming back.
  • With a client turnover rate of less than 2%, most become lifetime partners.
  • Our 100% in-house team is committed to your success.
Confidence
  • Track every lead from submission to source.
  • See the results of every marketing effort – paid media, SEO, social media, etc.
  • We simplify the process by focusing on your results not technical details.

Does Your Online Presence Drive Customers?

Your business begins and ends online. Create a home base that converts leads into customers, broadcasts your vision, and crushes the competition.

My Website is Outdated or Non-Existent

My Ads Bring Me Low-Quality Leads

I don’t get any leads from my current website

My Social Media is a Waste of Time

my branding doesn’t connect with my target market

I don't know where I should get started

Where Do You Want To Begin?

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Build My Online Presence

Our Services

Generate High-Quality Business

Our Services

Sending prospects to your site isn’t hard. Driving potential buyers is the secret. Build sales funnels using data driven ad campaign that finds people ready to buy.
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Here’s How We Build Your Digital Foundation.

01. Assess

Based begins every business relationship understanding your current digital experience and how you want to go.

02. Recommend

We help you cut through the noise and find the strategies that will work for you fast.

03. Execute

We walk you through every step providing you with insight and control into the exact steps that build your business.

Reach Your Business Goals in 2025 with Based Agency

We’ve driven over 80,643 leads for our clients from our marketing efforts.
REAL RESULTS:

Easy to communicate with and great support for any project we have done with them.

Proven results starts here.

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Real Digital Advertising Case Study

$102,000

in Biscuit Mix Sales

$25,000

in Meta Ad Spend

4.08

Overall ROAS

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Boosting sales for a garage builder

184

qualified leads

$19.32

Average cost p/lead

$45,000

project value

Learn why the future of marketing is powered by Based.

“They’ve been very easy to work with, good communication and timely project delivery. Would definitely hire them again!”
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FAQs about web design services

How long does it typically take to build a website?

For most projects, we estimate between 30 to 60 days from start to finish. This timeline can vary based on project complexity and client feedback cycles. Our goal is to create a customer-generating asset as quickly as possible.

What about website performance and SEO?

Our websites are designed for top speed from day one and optimized for SEO, ensuring you don’t need to gather outside tools for search engine optimization.

How do you protect the security of my website?

Your website will benefit from daily backups with one-click restore options. All changes are tested on a staging server before going live. Additionally, we provide 24/7/365 premium support to maintain 99.99% uptime.

Is your web design mobile-friendly?

Absolutely. Over 75% of users access websites via mobile devices. We prioritize responsive design, ensuring your site looks and functions perfectly across all devices and browsers.

What content management system do you use for web design projects?

We primarily use WordPress, a robust and open-source CMS known for its flexibility and extensive customization options.

How quickly can I expect revisions or updates to be made post-launch?

We pride ourselves on our rapid response time; most revisions or updates are completed within one business day.

What kind of training do you provide for managing my website?

We offer free video training sessions for clients who prefer to handle revisions themselves. This training covers how to use WordPress effectively for content updates.

What features do you include for website analytics?

Transparency and data-driven marketing are core values. We provide monthly visitor reports and heatmaps to help you understand user behavior and optimize your site further. You will be able to see the ROI on each element of your web marketing.

Are your services HIPAA compliant for medical clients?

Yes, we can ensure HIPAA compliance for medical companies, safeguarding patient information according to legal standards.

How do you handle website security threats?

We implement real-time security tracking. Our team is alerted immediately to any threats, and we offer emergency support 7 days a week, 365 days a year.

Do you implement accessibility standards?

Yes, we adhere to WCAG standards to make your website accessible to all users, including those with disabilities.

What about custom contact forms?

Not every business needs the same information to pre-qualify prospects for their sales funnels. We implement custom contact forms with email and phone notifications, tailored to your business needs.

Is your design approach scalable?

Definitely. We want you to grow and expand. Based designs with scalability in mind, ensuring your website, hosting, and other implementations can grow with your business, supporting future marketing, design, and development efforts.

5X
Business Growth

Based Agency helps dozens of businesses grow across the US.

Helping Businesses Reach Their Business Goals

We’ve driven over 80,643 leads for our clients from our marketing efforts.