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WE ARE BASED AGENCY
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Based Agency is a digital marketing agency based in Lexington, KY with nationwide reach. Since 2016, we have specialized in creating robust and responsive websites. Focused on service-based businesses across the U.S., we focus on transparent, data-driven solutions that drive customer traffic and dominate local markets. Our team is dedicated to transforming every marketing dollar into measurable results. Our commitment to transparent, straightforward, data-driven solutions sets us apart from other agencies. When businesses need digital success, they trust Based Agency.
Expert support from our 100% in-house with 15 years experience in design, SEO, marketing, & security.
Our monthly reports focus on the real ROI that the marketing efforts are bringing to your business, instead of fluffy feel-good analytics.
Our agency responds to every request within minutes, and completes most revisions within a couple of hours. If you want to test out our responsiveness, feel free to fill out our request for proposal form!
Know exactly what’s working
You can expect full visibility into everything we do for your business
We are always here when you need us and don’t hide behind submission forms or email
Our results speak for themselves and we are committed to your success
You will have all the data we have to make informed decisions
No vague dashboards or mystery metrics here. You’ll see every lead, where it came from, and what’s actually driving results, whether it’s ads, SEO, or social. We give you full visibility, so you can make smart decisions without digging through technical noise.











Based begins every business relationship understanding your current digital experience and how you want to go.
We help you cut through the noise and find the strategies that will work for you fast.
We walk you through every step providing you with insight and control into the exact steps that build your business.
Easy to communicate with and great support for any project we have done with them.
Paul Penkalsky
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For most projects, we estimate between 30 to 60 days from start to finish. This timeline can vary based on project complexity and client feedback cycles. Our goal is to create a customer-generating asset as quickly as possible.
Our websites are designed for top speed from day one and optimized for SEO, ensuring you don’t need to gather outside tools for search engine optimization.
Your website will benefit from daily backups with one-click restore options. All changes are tested on a staging server before going live. Additionally, we provide 24/7/365 premium support to maintain 99.99% uptime.
Absolutely. Over 75% of users access websites via mobile devices. We prioritize responsive design, ensuring your site looks and functions perfectly across all devices and browsers.
We primarily use WordPress, a robust and open-source CMS known for its flexibility and extensive customization options.
We pride ourselves on our rapid response time; most revisions or updates are completed within one business day.
We offer free video training sessions for clients who prefer to handle revisions themselves. This training covers how to use WordPress effectively for content updates.
Transparency and data-driven marketing are core values. We provide monthly visitor reports and heatmaps to help you understand user behavior and optimize your site further. You will be able to see the ROI on each element of your web marketing.
Yes, we can ensure HIPAA compliance for medical companies, safeguarding patient information according to legal standards.
We implement real-time security tracking. Our team is alerted immediately to any threats, and we offer emergency support 7 days a week, 365 days a year.
Yes, we adhere to WCAG standards to make your website accessible to all users, including those with disabilities.
Not every business needs the same information to pre-qualify prospects for their sales funnels. We implement custom contact forms with email and phone notifications, tailored to your business needs.
Definitely. We want you to grow and expand. Based designs with scalability in mind, ensuring your website, hosting, and other implementations can grow with your business, supporting future marketing, design, and development efforts.
Based Agency helps dozens of businesses grow across the US.
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Partners and Certifications