Growth Library

Your go-to resource for practical insights on digital marketing, SEO, web design, and business growth.

What do you need help with?

Get Started

Kickstart your digital journey with strategies built for service-based businesses. From branding to lead generation, start here to build a strong online presence.

Run your business

Learn how to maintain your online presence by optimizing your operations with data-driven insights.

Grow your website reach

Attract more visitors to your website and convert them into loyal customers through effective SEO and content strategies.

Connect with customers

Engage your prospects with your unique brand voice. Build long-lasting relationships through social media, online ads, and effective magnetic content.

Grow your business​

Discover how to leverage digital tools to scale your business. Find new markets using data and strategic planning.

Latest Resources

Are you burning money on ads without seeing profits? The problem may not be your traffic — it’s your Customer...
Most businesses obsess over ad spend, but ignore their customer retention rate (CRC). Here’s why fixing your CRC could be...
Whether you’re editing client videos or full-scale campaigns, your workstation can make or break your workflow. But what actually matters—RAM,...
Struggling to stop the scroll? Learn proven techniques to grab attention in the first seconds of your posts and keep...
Struggling to see profit from your ads? Learn how to calculate ROAS (Return on Ad Spend), why most businesses overpay...
Struggling with ads no one clicks? Learn how to track and improve your CTR (Click-Through Rate) with our free CTR...

Learn How to Develop Your Online Presence

Wondering how much it costs to build a website that doesn't just look good, but actually drives leads and converts...
If you're a kitchen remodeling company in Lexington without a high-converting website, you're leaving serious money on the table. This...
The good news? A few simple updates can turn your site into your best sales tool. Whether you’re targeting homeowners...
Have you ever thought about how much we rely on the internet every day? From catching up on news, shopping,...
As we stand at the cusp of 2025, the construction industry is witnessing a remarkable digital transformation. One of the...
When it comes to developing or revamping your website, hiring a professional marketing company can be a game-changer. But how...

Learn How to Market Your Business

Are you burning money on ads without seeing profits? The problem may...
Most businesses obsess over ad spend, but ignore their customer retention rate...
Struggling to see profit from your ads? Learn how to calculate ROAS...
Struggling with ads no one clicks? Learn how to track and improve...
Spending ad dollars with little return? Learn how one metric—CPM—and the right...
Boost your remodeling business with posts that inspire trust: before/after photos, client...

Learn how to grow your brand

Whether you’re editing client videos or full-scale campaigns, your workstation can make or break your workflow. But what actually matters—RAM,...
Struggling to stop the scroll? Learn proven techniques to grab attention in the first seconds of your posts and keep...
Discover the best video editing software recommendations, from intuitive beginners’ tools to powerful pros, so you can create amazing content...
Boost your remodeling business with posts that inspire trust: before/after photos, client reviews, project highlights—here are the top 5 content...
Discover how a high-performance website redesign can unlock serious revenue without increasing your ad budget. Real client story + expert...
You might think offering “everything under the sun” gives your remodeling business an edge—after all, why limit your services? But...

Browse categories

Marketing​

Learn how to turn clicks into customers and maximize your advertising budget. Understanding data-driven strategies will help you master digital marketing.

Web Design

Communicate your unique brand’s voice and mission through responsive well-designed website that is secure and optimized for lead generation.

Social Media

Learn how to build trust and engagement through a consistent social media presence with valuable content to attract the right customer.

SEO

Enhance your online visibility by understanding the SEO tricks that attract customer searches to your website above your competitors.

PPC

Discover how to generate high-quality leads through online ad campaigns by using precision targeting while maximizing your ad budget.

Web Development

Dominate your local market with competitor analysis so you can exploit gaps in the market and become the leader in your industry

Popular Questions

What should be my first steps for building a strong online presence for my business?
The first place to start building your online presence starts with a website as a foundation, and social media profiles for social proof.
What strategies should I use to improve my site’s search engine ranking?
The simplest way we describe SEO to our clients is summarized well into the following sentence: Provide the most relevant piece of content to the user that you want to bring to your page.
Where do I get ideas for consistent social media content?
Best place to get short term ideas is with competitors that are doing well in similar verticals to you. Long term, experimentation with different forms of content is key to see what resonates with your audience the most.
What is PPC and will it work for my business?

Absolutely. Over 75% of users access websites via mobile devices. We prioritize responsive design, ensuring your site looks and functions perfectly across all devices and browsers.

How do I keep my website secure and my customers data protected?
For smaller websites, working with a trusted hosting provider that provides website security is vital. For larger websites with sensitive information, having a qualified marketing agency provide website security is highly recommended.
How do I find a unique brand voice that will resonate will be ideal prospect?
You need to start with your perfect prospect. Create a solution around their problem. Start with the customer, not your company.
What is the best way to track the effectiveness of my marketing campaigns?
Attribution. Attributing and tracking conversions is key. Recording every lead form submission, every call, every website purchase to see where it came from is key.
What features do you include for website analytics?

Transparency and data-driven marketing are core values. We provide monthly visitor reports and heatmaps to help you understand user behavior and optimize your site further. You will be able to see the ROI on each element of your web marketing.

What should I do to optimize my local search in my target demographics?
Tailor your website to the area you serve! Marketing agency Lexington, Website Services Lexington, and so on.
How do I know the right keywords to use so that search engines find my business?
Don’t think of it as “right keywords” to target. Think of the most relevant piece of content to the user that you want to bring to your page.
Should I use Google Local Service Ads or are there better PPC options?
If your industry has the ability to run Google Local Service Ads, absolutely! LSA is a pretty effective method of marketing for businesses that have the ability to utilize it.

5X
Business Growth

Based Agency helps dozens of businesses grow across the US.

Contributors

Daniel team member image

Daniel Sushik

CEO

Marketer, Developer & Based Agency CEO an agency serving hundreds of clients across the United States.

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Alberto Leblanche

Web Development Specialist

Deeply involved in projects from inception to fruition, collaborating across various product teams and tackling intricate UI/UX challenges.

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Sandu Sawirjo

Graphic Design Specialist

Specializing in design & creativity, with over 8 years in graphic design, his expertise extends across various areas.

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Eric Sokolik

Marketing Specialist

Specializes in managing and optimizing Google Ads campaigns for a diverse range of clients across various industries.