PERSONAL THOUGHTS

There’s one situation that really bothers me when doing SEO. It’s that moment when I find myself working to optimize a business’s visibility all on

If I want to answer that question frankly, I’d say a big YES. That’s because SEO has always relied on the use of keywords. Yet,

Doing SEO in the rush is not a path I put trust in. On the contrary, I’m the kind of person who takes their time.

The marketplace is noisy. Everywhere you look, brands are shouting the same things, selling the same products, using the same tired strategies. If you’re not

In semiotic analysis, meaning resides not only in superficial signs but in the deep structures that organize discourse and knowledge. Applying this perspective to information

I just finished a 12 km run in the forest surrounding my apartment and was thinking about the communication surrounding SEO. It appears that most

As an almost 14 years old SEO, I am delighted to see that SEO is increasingly stirring up the interest and curiosity of business owners.

I see today’s web as a vast chicken yard where it’s hard for some to speak up with all the roosters screaming all day long.

The audit is a crucial stage in SEO services. It’s so pivotal that there are multiple scenarios in which an SEO audit is more than

An SEO audit is a critical step in any SEO service. This analysis offers a clear and often detailed insight into the state of a

Sometimes one or more pages on a website have little value to the user and the search engine, often because the content quality is poor.

Indexing a web page is one of the 3 stages of search operation. Indexing is the step that follows crawling, also known as crawl, and

Understanding how SEO works first requires that you understand how Google Search works. Many concerns and unanswered questions could be avoided. In this article, I

To improve the relevancy of your content for search engine perspectives you must first improve their meaning. And in this game, let me tell you

In SEO a trap you should be careful about is to compare yourself, as a company, with competitors. If I wanted to exaggerate I would

Up until now, I didn’t know how to begin this post. My intent was to provide you with some insightful information – or at least

Entities, in the realm of SEO, are the individual concepts, things, places, or people that are distinct and separate, like ‘Elvis Presley’, ‘The Eiffel Tower’,

I don’t like talking about keywords. Strange concept given that I am an SEO consultant. To be honest with you I almost hate talking about

I know. It can be tough to create content. Especially for industrial companies like yours. Often, you wonder what the purpose of such a practice

Everyone couldn’t care less about the technical specifications of your products. Sorry to be so blunt about it. Even though I might think it even

I want to bring you up to a different way of thinking today. Sun shows up a bit more and the fresh air of summer

Enough of fine-sounding words. Enough of unbearable promises. Words without deeds lead nowhere.Yet, how many companies base their communication on lies ? Too many. Maybe

The more you are convinced of this, the more you can benefit from it. I have seen a lot of skeptics, tons of them. The

In today’s ultra-connected world, we have never been so dependent on the perceptions of others to shape our identity. Same goes for businesses.  As a

I won’t teach you anything if I told you that your credibility is critical to your success. You know it as well as I do,

Let’s begin with a fact, over the past 20 years, nothing has evolved as significantly as search engines. Gone are the days of simply matching

If I told you that your clients, although they bought your product already, are not taken for granted ? Whatever the cards you attempt to

If you think that creating content only means writing articles for your website’s blog, let me tell you that you’re wrong. But I don’t want

To write content doesn’t mean nothing if you don’t add specific sources within it. Sources whose the sole purpose is to improve your audience’s understanding

Your online business success depends first on your ability in producing content that matches your audience’s needs (and Search Engines ones as well).  I’m not

Your wish to be 1st on Search Engine does not involve any magic tricks. You just have to follow a simple but needed recipe. Get

What is SEO ? SEO stands for “Search Engine Optimization.” It is the process of optimizing a website or web page to improve its ranking

In recent years, chatbots have become increasingly prevalent in various industries, from customer service to online retail. One technology at the forefront of chatbot development

Whether you are a bit curious about Semantic Search or not, I’m convinced that the notion of search intent has, at least once, whistled to

We live in a world where the web is literally overflowing with content. Most of them being unfortunately only pale copies of others. It’s hard

Let’s face reality for a second. You and I have this both natural and strange difficulty in expressing our thoughts. When we are facing a

Let’s get straight to the point, Google my Business is a little gold mine. I mean… really gold mine. Not because you can get a

You may not have noticed, but there’s a trend in semantic search to fix problems with the flick of a switch. The solution is so

From what word count could identical text between two pages be considered duplicate content by search engines? Let’s put ourselves in the following context: you

It happens, sometimes because of a bad website configuration, one or several of our pages have duplicate h1 tag on them. An accident which goes

Nuance… it’s been a while I feel the need to talk about it. It must be said that since 2010 that I have been doing

or just bad for the display on the SERPs ? After hearing and reading too often that title tags “must” be written between 50 and

Consider for a second your website gets a lot of spammy backlinks. I know this is not the kind of things in SEO we want

In all honesty, I’ve never been comfortable with the idea of chasing keywords. I consider this to be a pipe dream. But don’t put words

Our biggest concern today is not taking the time to do things properly. This is felt everywhere, including in the way you manage your visibility. 

A very simple question that has already been answered a thousand times.  The question is, what else will I bring to the story?  You might