A warm “Grüezi” from Switzerland. My name is Renato. I am the founder and creator of Bionic Reading®. It gives me great pleasure to introduce myself shortly, because we are developing a product for you. For people of all colors. And that’s why it’s only right and important for us to let you know who’s behind the product. Namely also a human being.
As already mentioned, I come from Switzerland. I am a typographic designer and have been dealing with type, form and how text can be optimally received for over 29 years.

How I came to Bionic Reading® is a somewhat strange story. During my studies, I was asked to design a book for a Swiss bestselling author. A small competition at our school. However, this book author did not write his texts in written German, but in a form of the Swiss language, which I did not understand with reading. So I noticed that I have great difficulties to read the text.
It was different when the author told something in his own language. There I could absorb every word and immediately understood the context. That is, by listening, my brain knew this language very well. But when I read, of course, that was gone, because we absorb textual information through the eye. I then realized what the reason for this could be. I never read in this language, so my brain doesn’t have a vocabulary that it can match.
And I had to change that. I then realized that I only need single fragments of the words to tell my brain: hey, you know a very similar word. So use that. Because it has the exact same meaning. I then converted word by word into Bionic Reading® and translated it for my brain, and could suddenly read and understand the whole text. Small studies at school then showed that this form had another side effect. Namely, my classmates could also read faster as a result.

That was the beginning of taking a closer look at Bionic Reading®. I now wanted to find out for whom this form of reading is also very helpful and created smaller test products. And look, I and my classmates were not the only ones who wanted to use this individually customizable form of reading.
There were CEOs, students, moms and dads, people from every conceivable background in society. They were people with reading difficulties. People who read very much or very little every day. The feedback was incredible.

And now we are launching our first product and hope you like it. We know that this is just the beginning. We have the path in front of us. But the end is still a long way off.

Good luck and have fun with Bionic Reading®. Take care and stay healthy.
Ciao from Switzerland.