Data Bit by Bit

Why, despite all the tools available, do customer experiences still fall short of expectations?

Frans Riemersma is co-author of MartechMap.com, the highly anticipated analysis that industry professionals consult every year to understand the evolution of marketing technologies. In this interview, Frans reveals the secret that can enable brands to take the decisive step: start with the customer, not the technology.

Find out why “stories are data with soul” and how AI can help us listen better, understand more deeply, and bring the human element back into marketing.

This episode is in English, with Italian subtitles available on YouTube.

The real challenge in marketing is not only understanding customer intent, but also being truly relevant at the right time and on the right channel. In this episode, Andrea De Marco (CIO, BitBang) explains how generative AI, enriched by a semantic layer and multi-agent systems, allows you to build personalized experiences on a scale never seen before. From real-world cases in retail and B2B to automated insights for marketers, discover how to transform artificial intelligence into a concrete business tool, always under human supervision.

The agentic approach is changing marketing, and its potential is much broader than that of individual AI agents. In this episode, Andrea De Marco (CIO, BitBang) explains how agentic ecosystems — combined with digital twins — provide new answers to the needs of marketing for personalisation, scalability and responsiveness.

How can industrial knowledge be transformed into a true engine of innovation?
In this episode, Massimiliano Vignoli (Head of Big Data & AI, Bonfiglioli) joins BitBang to share how the company has revolutionized the management of its knowledge assets through RAG, ontologies, and AI agents. This project has made technical expertise alive and accessible, enabling teams to get instant, reliable answers simply by conversing with data. A concrete example of how artificial intelligence can enhance human experience and accelerate the future of industry.

Read the article: Gartner subscribers can read the full article, “How to Enhance RAG Performance Using Knowledge Graphs,” Maryam Hassanlou & Soyeb Barot, August 6, 2025.

Powerful models aren’t enough: without reliable data, artificial intelligence doesn’t work. In this episode, Andrea De Marco explores the concept of “AI-ready data” and explains why completeness, consistency, traceability, and governance are essential requirements for the success of any AI project. From digital twins to synthetic data and evaluation frameworks, discover how to prepare your data for the new era of automation.

Retail Media is the new frontier of data monetization and digital advertising.

In this episode, Andrea Bedeschi explores how to build an effective Retail Media Network, examining the opportunities for brands and retailers, the organizational challenges, the issues related to privacy and standardization, and the growing role of data clean rooms and customer audiences.

An essential deep dive for anyone looking to turn data into value.

Defining what a data strategy is not is essential to avoid common pitfalls.

In this second part, Giovanni Lorenzoni, CEO of BitBang, clarifies the most widespread misunderstandings – from confusing it with technical architecture or purely visionary documents, to the risk of confining it to a single department.
A concrete reflection on how to keep the data strategy a “living” document, able to adapt to the business and generate real value over time.

Data is the engine of modern businesses, but without a true strategy, it remains untapped potential.

In this first episode, we explore what a Data Strategy is, its key pillars (strategy, operations, culture, and program), and why it is the cornerstone of becoming truly data-driven.
A journey through vision, technology, and cultural change — for those who want to turn data into real value.