Brand Book

Logotypes and claim

Basic rules for working with and using the logotype and claymation.
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Typography

Install fonts that create the visual character of the brand.

Colors

A key element of a brand's visual identity and recognition.
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Photo production

Guidelines and principles for the production of marketing photographs
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Examples of use

Use on basic types of media and company materials.
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Elements and best practices

Use on basic types of media and company materials.
Tone of Voice and writing

Discover the essence of our communication style. Even every word reflects the identity of the brand with our customer.

Media Kit

A basic downloadable media kit containing essential resources for content creation.

Guide to choosing a logo format

Choose appropriate logo formats for the intended use

Paper formats

Overview of the most common paper formats according to international standards used worldwide.